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TN Minister Urges Farmers to Adopt Tech for Value Addition in DairyListen to the Farm, Not the Farmer—The New Productivity LensWhat’s Driving Change In Beverages, FMCG And Dairy in 2025ED begins money laundering probe in dairy investment fraud caseIndo-Brazil pact aims to boost cattle genetics and dairy yield

Indian Dairy News

TN Minister Urges Farmers to Adopt Tech for Value Addition in Dairy
Dec 12, 2025

TN Minister Urges Farmers to Adopt Tech for Value Addition in Dairy

In Coimbatore this week, Tamil Nadu’s Minister for Milk and Dairy Development, Mano Thangaraj, called on dairy farmers to embrace modern technologies to boost productivity and value addition across th...Read More

Listen to the Farm, Not the Farmer—The New Productivity Lens
Dec 12, 2025

Listen to the Farm, Not the Farmer—The New Productivity Lens

India’s dairy sector, valued at nearly $30 billion, has reached a point where incremental changes will not deliver the next breakthrough. For decades, improvement programs have focused on what farmers...Read More

What’s Driving Change In Beverages, FMCG And Dairy in 2025
Dec 12, 2025

What’s Driving Change In Beverages, FMCG And Dairy in 2025

India’s retail landscape in 2025 was marked by a decisive shift in how consumers choose, consume and connect with brands. From beverages to daily nutrition and even the most essential dairy products,...Read More

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More Milk, Less Money: India’s Dairy Crisis
Dec 01, 2025

More Milk, Less Money: India’s Dairy Crisis

With the release of the BAHS 2025 summary report, I felt compelled to deep dive into its findings and reflect on the real progress and challenges facing India’s dairy sector. Over the last six years,...Read More

India Milk Prices: Cost Shock and Procurement Pressure
Nov 28, 2025

India Milk Prices: Cost Shock and Procurement Pressure

Milk prices in India face upward pressure as rising feed costs and procurement hikes reshape farm economics. Insight on dairy procurement, feed costs, and market outlook. Official government and coope...Read More

Stop Blaming, Start Claiming: Livestock’s Carbon Credit Future
Nov 16, 2025

Stop Blaming, Start Claiming: Livestock’s Carbon Credit Future

This week, I had the opportunity to attend an Agri Carbon Masterclass conducted by CII FACE. The deliberations, case studies, and discussions presented during the session were both insightful and thou...Read More

India Powers the Gulf’s Dairy Revolution -Gulf Food 2025
Oct 31, 2025

India Powers the Gulf’s Dairy Revolution -Gulf Food 2025

As Gulf Food Manufacturing prepares to open its doors from November 4–6 in Dubai, Indian dairy product and equipment manufacturers have a unique opportunity to explore one of the most promising region...Read More

Global Dairy News

Why the global milk business needs a structural shake-up
Dec 08, 2025

Why the global milk business needs a structural shake-up

The New Zealand dairy stalwart Fonterra has sold its consumer dairy-brands (milk, butter, cheese) — including “Anchor” and “Mainland Cheese” — to French agribusiness giant Lactalis in late October 202...Read More

Raw-milk prices in Europe hit 5-yr low; ripple effect looms
Dec 07, 2025

Raw-milk prices in Europe hit 5-yr low; ripple effect looms

European raw-milk prices have plunged to their lowest in five years, as oversupply and weak demand weigh on dairy markets across the region. According to recent data from DCA Market Intelligence B.V.,...Read More

Global food prices ease; FAO dairy index slips — impact looms
Dec 06, 2025

Global food prices ease; FAO dairy index slips — impact looms

The FAO Dairy Price Index averaged 137.5 points in November, down 4.4 points (3.1 percent) from October and 2.4 points (1.7 percent) from its value a year ago. International dairy prices fell for the...Read More

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Pashu Sanjeevani -A Rashtriya Gokul mission initiative launched in Karnataka

By DairyNews7x7•Published on August 21, 2020

Chief Minister BS Yediyurappa on Thursday flagged-off 15 state-of-the-art veterinary ambulances. These were launched under the ‘Pashu Sanjeevani’ programme. This program provides treatment to livestock right at the doorstep of farmers.

The ambulances come equipped with an operation theatre, laboratory, scanning unit among other medical facilities. Dairy Minister Prabhu Chavan spoke to reporters after the launch. He said that at present, one ambulance will be given for each of 15 districts. “In the coming days, the remaining districts will be covered. The Animal Husbandry Department has a dedicated toll-free helpline (1962) through which farmers can contact the ambulance service,” he said.

The Pashu Sanjeevani is a part of coveted Rashtriya Gokul Mission which aims to conserve indigenous cow breeds in India. Rashtriya Gokul Mission has the following objectives. Some of the activities covered under the mission are also detailed below. Also read Government of Rajasthan launched Kamdhenu scheme for Hitech Desi cows farm of 30 cows

Objectives of the Mission

The objectives of the Mission are:
  • Development and conservation of indigenous breeds.
  • Undertaking breed improvement programmes for indigenous cattle breeds so as to improve the genetic makeup and increase the stock.
  • Enhancing milk production and productivity.
  • Upgrading nondescript cattle using elite indigenous breeds like Gir, Sahiwal, Rathi, Deoni, Tharparkar, Red Sindhi.
  • Distributing disease free high genetic merit bulls for natural service.

Initiatives under the Rashtriya Gokul Mission

The following initiatives have been considered under the Rashtriya Gokul Mission: Also read Gujarat government privatized Mobile Veterinary services in the state
  • Establishment of integrated cattle development centres ‘Gokul Grams’ to develop indigenous breeds.
  • Awards for encouraging farmers and breeder societies to rear Indigenous breeds of Bovines. Gopal Ratna award for farmers maintaining the best herd of Indigenous Breed and practising best management practices. Kamdhenu award for best managed Indigenous Herd by Institutions/Trusts/ NGOs/ Gaushalas or best-managed Breeders’ Societies.
  • National Kamdhenu Breeding Centres are Centres of Excellence to develop and conserve Indigenous Breeds in a holistic and scientific manner.

E-Pshuhat an electronic animal genetic trading point

  • An e-market portal “E-Pashu Haat”- Nakul Prajnan Bazaar for connecting breeders and farmers, an authentic market for quality- disease-free bovine germplasm in the form of i) semen; ii) embryos; iii) calves; iv) heifers and v) adult bovines with different agencies/stakeholders.
  • Pashu Sanjivni Programme encompassing the provision of Animal Health cards (‘Nakul Swasthya Patra’) along with UID identification and uploading data on National Data Base.
  • Advanced Reproductive Technology: Including Assisted Reproductive Technique- In-vitro Fertilization (IVF)/ Multiple Ovulation Embryo Transfer (MOET) and sex-sorted semen technique to improve the availability of disease-free female bovines.
  • National Bovine Genomic Center for Indigenous Breeds (NBGC-IB) for selection of breeding bulls of high genetic merit at a young age using highly precise gene-based technology.
Rashtriya Gokul Mission aims to enhance the productivity of the indigenous breeds of India through professional farm management and superior nutrition.

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