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TN Minister Urges Farmers to Adopt Tech for Value Addition in DairyListen to the Farm, Not the Farmer—The New Productivity LensWhat’s Driving Change In Beverages, FMCG And Dairy in 2025ED begins money laundering probe in dairy investment fraud caseIndo-Brazil pact aims to boost cattle genetics and dairy yield

Indian Dairy News

TN Minister Urges Farmers to Adopt Tech for Value Addition in Dairy
Dec 12, 2025

TN Minister Urges Farmers to Adopt Tech for Value Addition in Dairy

In Coimbatore this week, Tamil Nadu’s Minister for Milk and Dairy Development, Mano Thangaraj, called on dairy farmers to embrace modern technologies to boost productivity and value addition across th...Read More

Listen to the Farm, Not the Farmer—The New Productivity Lens
Dec 12, 2025

Listen to the Farm, Not the Farmer—The New Productivity Lens

India’s dairy sector, valued at nearly $30 billion, has reached a point where incremental changes will not deliver the next breakthrough. For decades, improvement programs have focused on what farmers...Read More

What’s Driving Change In Beverages, FMCG And Dairy in 2025
Dec 12, 2025

What’s Driving Change In Beverages, FMCG And Dairy in 2025

India’s retail landscape in 2025 was marked by a decisive shift in how consumers choose, consume and connect with brands. From beverages to daily nutrition and even the most essential dairy products,...Read More

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More Milk, Less Money: India’s Dairy Crisis
Dec 01, 2025

More Milk, Less Money: India’s Dairy Crisis

With the release of the BAHS 2025 summary report, I felt compelled to deep dive into its findings and reflect on the real progress and challenges facing India’s dairy sector. Over the last six years,...Read More

India Milk Prices: Cost Shock and Procurement Pressure
Nov 28, 2025

India Milk Prices: Cost Shock and Procurement Pressure

Milk prices in India face upward pressure as rising feed costs and procurement hikes reshape farm economics. Insight on dairy procurement, feed costs, and market outlook. Official government and coope...Read More

Stop Blaming, Start Claiming: Livestock’s Carbon Credit Future
Nov 16, 2025

Stop Blaming, Start Claiming: Livestock’s Carbon Credit Future

This week, I had the opportunity to attend an Agri Carbon Masterclass conducted by CII FACE. The deliberations, case studies, and discussions presented during the session were both insightful and thou...Read More

India Powers the Gulf’s Dairy Revolution -Gulf Food 2025
Oct 31, 2025

India Powers the Gulf’s Dairy Revolution -Gulf Food 2025

As Gulf Food Manufacturing prepares to open its doors from November 4–6 in Dubai, Indian dairy product and equipment manufacturers have a unique opportunity to explore one of the most promising region...Read More

Global Dairy News

Why the global milk business needs a structural shake-up
Dec 08, 2025

Why the global milk business needs a structural shake-up

The New Zealand dairy stalwart Fonterra has sold its consumer dairy-brands (milk, butter, cheese) — including “Anchor” and “Mainland Cheese” — to French agribusiness giant Lactalis in late October 202...Read More

Raw-milk prices in Europe hit 5-yr low; ripple effect looms
Dec 07, 2025

Raw-milk prices in Europe hit 5-yr low; ripple effect looms

European raw-milk prices have plunged to their lowest in five years, as oversupply and weak demand weigh on dairy markets across the region. According to recent data from DCA Market Intelligence B.V.,...Read More

Global food prices ease; FAO dairy index slips — impact looms
Dec 06, 2025

Global food prices ease; FAO dairy index slips — impact looms

The FAO Dairy Price Index averaged 137.5 points in November, down 4.4 points (3.1 percent) from October and 2.4 points (1.7 percent) from its value a year ago. International dairy prices fell for the...Read More

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India targets avg milk yield from 1861 to 3000 Kgs/yr : Atul Chaturvedi

By DairyNews7x7•Published on February 06, 2021

India’s journey from a milk deficit country to one of surplus has been momentous. Initiated in 1970, Operation Flood was arguably the world’s most ambitious dairy development programme that transformed India into one of the largest milk producers. India’s milk production rate in the past few decades has, in many ways, been symbolic of the upward trajectory of the country’s economy and influence. The per capita availability of milk in 2018-19 was 394 grams per day as against the world average of 302 grams.

Between 2016 and 2019, the annual milk production in the country registered a Compound Annual Growth Rate of 6.4 per cent. Today, with an annual production of 187.75 million tonnes (as per 2018-19 data), India accounts for about 22 per cent of the world’s milk production. However, India is yet to join the ranks of major milk exporting nations, as much of what we produce is directed towards meeting domestic demands. So, to unpack the issues facing our dairy sector, it is pertinent to dive deep and list out the factors that have been hampering the productivity levels of our cows.

Dairy development

The dairy sector assumes a great deal of significance on account of multiple reasons – for one, it has to do with the socio-cultural affinity towards cows and dairy products in large parts of the country, and as an industry, it employs more than 70 million farmers. However, the crying need of the hour is for us to identify ways in which we can enhance the return on investment for our farmers. Recent data indicates that indigenous cows produce 3.01 kg of milk per cow per day while the yield of exotic crossbred cows is 7.95 kg. This implies that, overall, the average productivity output of indigenous cattle (both non-descript and high yielding indigenous breeds) is only 1099 kg per animal per year, while for cross-bred cattle average productivity is 3073 kg per animal per year. So, the magic word is ‘cross breeding’.

Cross breeding has taken off in a big way because of the advancements in reproductive technologies like In Vitro Fertilization (IVF), embryo transfer process, and artificial insemination. Out of these processes, IVF and artificial insemination have proven to be the most popular and effective methods. Also Read – Looking at crime and punishment The NAIP (Nationwide Artificial Insemination Programme) Phase-I was launched by Prime , Narendra Modi in Mathura on September 11, 2019.

Pashu Aadhar

Every animal in the programme was assigned a 12-digit unique identification number under the Pashu Aadhar scheme to ensure accuracy in tracking – the animal is monitored continuously from the period of artificial insemination till the birth of the calf. Building upon the first phase of the programme, NAIP Phase-II was initiated on the 1st of August 2020 with an allocation of Rs 1090 crore in 604 districts covering 50,000 animals per district and is on track to be completed by the May 31, 2021. Under the programme, 9.06 crore artificial inseminations will be performed in 604 districts and is expected to lead to the birth of 1.5 crore high yielding female calves.

Consequently, 18 Million Metric Tonnes of additional milk will be produced, as average productivity will be enhanced from 1861 kg per animal per year to 3000 kg per animal per year. Until now, Artificial Insemination (AI) technology has been the most used method in India, but its success hinges upon accuracy in heat detection and timely insemination. And this is where In Vitro Fertilization (IVF) technology will prove to be more effective. IVF has become a helpful tool in crossbreeding as under this technology semen from different bulls can be used to fertilise each oocyte from a collection, that in turn enables greater genetic diversity from a single cow.

IVF Labs

Projects for the establishment of 30 IVF labs have already been sanctioned, and 15 labs have been made functional thus far. In the past six years, the Animal Husbandry and Dairying sector has received a great deal of impetus under the Hon’ble Prime Minister’s vision of ‘Make in India’ and towards becoming an ‘Aatmanirbhar (self-reliant) Bharat’. In keeping with our ethos of ‘Jai Kisan, Jai Vigyan’ the marriage of rural farming with the latest innovations in technology will usher in unprecedented transformations in our dairy industry.

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