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TN Minister Urges Farmers to Adopt Tech for Value Addition in DairyListen to the Farm, Not the Farmer—The New Productivity LensWhat’s Driving Change In Beverages, FMCG And Dairy in 2025ED begins money laundering probe in dairy investment fraud caseIndo-Brazil pact aims to boost cattle genetics and dairy yield

Indian Dairy News

TN Minister Urges Farmers to Adopt Tech for Value Addition in Dairy
Dec 12, 2025

TN Minister Urges Farmers to Adopt Tech for Value Addition in Dairy

In Coimbatore this week, Tamil Nadu’s Minister for Milk and Dairy Development, Mano Thangaraj, called on dairy farmers to embrace modern technologies to boost productivity and value addition across th...Read More

Listen to the Farm, Not the Farmer—The New Productivity Lens
Dec 12, 2025

Listen to the Farm, Not the Farmer—The New Productivity Lens

India’s dairy sector, valued at nearly $30 billion, has reached a point where incremental changes will not deliver the next breakthrough. For decades, improvement programs have focused on what farmers...Read More

What’s Driving Change In Beverages, FMCG And Dairy in 2025
Dec 12, 2025

What’s Driving Change In Beverages, FMCG And Dairy in 2025

India’s retail landscape in 2025 was marked by a decisive shift in how consumers choose, consume and connect with brands. From beverages to daily nutrition and even the most essential dairy products,...Read More

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More Milk, Less Money: India’s Dairy Crisis
Dec 01, 2025

More Milk, Less Money: India’s Dairy Crisis

With the release of the BAHS 2025 summary report, I felt compelled to deep dive into its findings and reflect on the real progress and challenges facing India’s dairy sector. Over the last six years,...Read More

India Milk Prices: Cost Shock and Procurement Pressure
Nov 28, 2025

India Milk Prices: Cost Shock and Procurement Pressure

Milk prices in India face upward pressure as rising feed costs and procurement hikes reshape farm economics. Insight on dairy procurement, feed costs, and market outlook. Official government and coope...Read More

Stop Blaming, Start Claiming: Livestock’s Carbon Credit Future
Nov 16, 2025

Stop Blaming, Start Claiming: Livestock’s Carbon Credit Future

This week, I had the opportunity to attend an Agri Carbon Masterclass conducted by CII FACE. The deliberations, case studies, and discussions presented during the session were both insightful and thou...Read More

India Powers the Gulf’s Dairy Revolution -Gulf Food 2025
Oct 31, 2025

India Powers the Gulf’s Dairy Revolution -Gulf Food 2025

As Gulf Food Manufacturing prepares to open its doors from November 4–6 in Dubai, Indian dairy product and equipment manufacturers have a unique opportunity to explore one of the most promising region...Read More

Global Dairy News

Why the global milk business needs a structural shake-up
Dec 08, 2025

Why the global milk business needs a structural shake-up

The New Zealand dairy stalwart Fonterra has sold its consumer dairy-brands (milk, butter, cheese) — including “Anchor” and “Mainland Cheese” — to French agribusiness giant Lactalis in late October 202...Read More

Raw-milk prices in Europe hit 5-yr low; ripple effect looms
Dec 07, 2025

Raw-milk prices in Europe hit 5-yr low; ripple effect looms

European raw-milk prices have plunged to their lowest in five years, as oversupply and weak demand weigh on dairy markets across the region. According to recent data from DCA Market Intelligence B.V.,...Read More

Global food prices ease; FAO dairy index slips — impact looms
Dec 06, 2025

Global food prices ease; FAO dairy index slips — impact looms

The FAO Dairy Price Index averaged 137.5 points in November, down 4.4 points (3.1 percent) from October and 2.4 points (1.7 percent) from its value a year ago. International dairy prices fell for the...Read More

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Bharat Pashudhan App as conceived a decade back in our Vision 2030

By Kuldeep Sharma•Published on March 15, 2024

When I heard about the launch of Bharat Pashudhan App by our Prime Minister Modi ji, I  was elated . The roots of this joy stemmed from my recommendation of the 5-I model, which I included in our Dairy Industry Vision 2030 document launched on February 20th, 2014.

The vision document could be downloaded from this link.. https://www.suruchiconsultants.com/old/pageDownloads/downloads/whitepaper/2_Dairy%20industry%20vision%202030_compressed.pdf

Ten years ago, the greatest obstacle to forecasting the future of the Indian dairy industry was the absence of linked data concerning farms, farmers, and livestock. Understanding milk production in India was exceedingly challenging without comprehensive knowledge of the country's sustainable farm structure. It was over a decade ago that I conceived the 5-I model with the vision of catalyzing a dairy revolution in the nation.

The model established a seamless result chain by initially Identifying the farm, farmer, and animal. Subsequently, it required  a comprehensive Inventory of diverse practices using a cluster approach. It then delved into understanding the Integrated value chains within those clusters, while concurrently mobilizing Institutions to bolster support for these value chains. This encompassed areas such as animal husbandry, breeding, market linkage, and value addition. The model ensured that the 5th I i.e Investments were channeled to the last mile, reaching identified stakeholders effectively.

We also created an overview on impact of existing Industry structure and policy implementation in 2014. A glimpse of that may be seen below and more could be read from page 16th of our Vision 2030 document.

structure 5-I DIV 2030

 

I am delighted to witness how today's strategies are embracing the profound principles of the 5-Is that I defined a decade ago.

You may also refer to these 5-I concepts as follows. ( These excerpts are taken directly from our vision 2030 document which got published on Feb 20th 2014).

Identification

Identifying and enrolling all dairy farmers, farms and animals all groups, communities, associations ,organizations working as actors in dairy value chain for milk production , collection, chilling ,processing ,logistics and marketing all actors in feed, fodder, silage, hydroponics, compound feed, oil cakes, by pass protein, research, urea molasses block and nutrients like mineral mixture all actors in breeding, AI, semen, ET, bulls, research, imports, sexed semen, animals trading all actors in farm and process equipment’s, cold chain, technology, packing and packaging material all actors in quality control, food safety, certification, testing labs, calibration and training all research institutions, colleges, Universities, open Institutions in both private and public domain in dairy based knowledge dissemination all actors in modern trade and supply chain management for input as well as raw and finished dairy products

 

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