Stellapps’ mooMark Capitalizes on Private Label Surge, Eyes ₹750 Cr by FY26
Bengaluru-based dairy-tech firm Stellapps has rapidly scaled its private label dairy product business, mooMark, by serving major brands like Zepto, HUL, ITC, and hospitality giants Sheraton and Lalit. Originally launched as an IoT platform for optimizing milk supply chains, Stellapps now generates 85% of its revenue through contract manufacturing dairy products like milk, paneer, ghee, and curd for over 100 clients.
The company strategically avoided launching its own consumer brand, focusing instead on leveraging its operational expertise and IoT-driven backend to meet the needs of established B2C brands and quick commerce players. This multi-tenant model enables fresh, low-shelf-life products, a key differentiator compared to legacy players like Amul and Mother Dairy.
Following a ₹216 Cr ($26 million) Series C funding round in October 2024, Stellapps expanded its processing capacity. It plans to hit a ₹750 Cr revenue mark by FY26 and targets an IPO by FY29 upon reaching ₹2,000 Cr revenue. Currently, IoT services contribute 10%, with 5% from farmer financing and agri-input linkage services.
Industry Insight:
Stellapps’ mooMark model is a blueprint for tech-led backend supply dominance, offering valuable lessons for dairy entrepreneurs and investors aiming to align with the private label and quick commerce boom in India.
Source : Dairynews7x7 April 22nd 2025 Financial Express