Parag Milk Foods Allocates ₹400 Cr for New-Age Dairy Growth
Parag Milk Foods has announced a strategic capital infusion of ₹400 crore over the next 3–4 years to accelerate expansion across its new-age brands—Avvatar (vegetarian whey protein) and Pride of Cows (premium farm-to-home dairy) . The company aims to grow these brands’ share of total revenue from 4.7% to 20%, positioning them as growth engines for the next phase .
To support this, cheese capacity at its existing facility will double—from 60 to 120 MT/day—enabling Avvatar’s business to scale twofold in three years . Avvatar has experienced 6× revenue growth in the last three years, and the investment will fund both marketing and product extensions into protein snacks, chips, and bars, alongside new flavours like mango whey .
For Pride of Cows, the investment includes ₹70–80 crore to expand the Bhagyalaxmi Dairy Farm near Nashik. The greenfield facility (500 acres, 20,000 cows) is expected to lift output to 2.5 lakh L/day by 2027, up from current levels
. The brand, currently ₹80–90 crore in revenue and present in eight cities, is targeting a 3× growth with expansion into 40 cities and launches in value-added lines like Greek yogurt, paneer, high-protein milk, ghee, and curd .
The capital infusion will also support new launches across the Gowardhan and Go brands, reinforcing Parag’s pivot toward functional, wellness-oriented, and ready-to-eat dairy segments under a sustainability lens .
Industry Insight:
Parag’s move signals a clear shift in Indian dairy—from commodity milk to premium, high-margin wellness products. With scaled-up whey, cheese, and premium milk infrastructure, the company is well-positioned to ride emerging consumer trends and carve out niche, value-added market segments.
Source : Dairynews7x7 June 25th 2025