Nova to Invest ₹300 Mn in Malanpur Expansion
Sterling Agro Industries Limited, which markets dairy products under the Nova brand, is set to invest ₹300 million (around ₹25–30 crore) to expand the capacity of its Malanpur (Madhya Pradesh) dairy plant as part of a broader consolidation strategy.
The company plans to streamline operations by shutting down its underutilised Kasganj (Uttar Pradesh) facility and focusing production at its Kundli (Haryana) and Malanpur plants.
Nova, a legacy dairy brand with a stronger focus on value-added dairy products rather than liquid milk, is targeting around 40% growth in the domestic market while also strengthening procurement networks across Uttar Pradesh, Madhya Pradesh, Bihar, and Rajasthan.
The company currently exports about 20% of its products—including ghee, milk powder, and butter oil—to markets such as Thailand, Indonesia, and other Asian countries, with a strong focus on B2B segments like paneer, table butter, flavored milk, and curd.
However, rising input costs remain a challenge, with procurement prices for buffalo milk (6.5% fat) reaching ₹59 per litre, while the company also flagged competitive pressure from cooperatives benefiting from government subsidies in several states.
The investment signals Nova’s push toward capacity expansion, export growth, and value-added dairy leadership amid an increasingly competitive and cost-sensitive market.
Source: Dairynews7x7 31st March, 2026 Read full story here
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