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Mandatory Daily Record of Production and Raw Material UtilisationHeritage Foods inaugurates new Ice Cream PlantFSSAI makes registration to all milk vendors in IndiaGujarat Ice Cream Makers Face Cone ShortageSummer Heat to Stress India’s Dairy Cold Chain

Indian Dairy News

FSSAI Licences Get Perpetual Validity
Mar 14, 2026

FSSAI Licences Get Perpetual Validity

India’s food regulator, the Food Safety and Standards Authority of India (FSSAI), has announced a major reform granting perpetual validity to food licences and registration certificates, eliminating t...Read More

Dairy Sector a ‘Safety Net’ for Farmers: NABARD
Mar 14, 2026

Dairy Sector a ‘Safety Net’ for Farmers: NABARD

The Chairman of National Bank for Agriculture and Rural Development, Shaji K V, has highlighted the crucial role of India’s dairy industry in protecting rural livelihoods, describing it as a “safety n...Read More

Bihar Dairy Officer Arrested in ₹30,000 Bribery Case
Mar 14, 2026

Bihar Dairy Officer Arrested in ₹30,000 Bribery Case

A field officer of the district dairy development department in Bihar was arrested by the Vigilance Investigation Bureau (VIB) for allegedly accepting a bribe of ₹30,000 in West Champaran district. Th...Read More

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Mandatory Daily Record of Production and Raw Material Utilisation
Mar 14, 2026

Mandatory Daily Record of Production and Raw Material Utilisation

I recently reviewed the notification issued by the Food Safety and Standards Authority of India in the context of Schedule IV of the Food Safety and Standards (Licensing and Registration of Food Busin...Read More

FSSAI makes registration to all milk vendors in India
Mar 13, 2026

FSSAI makes registration to all milk vendors in India

The recent advisory issued by Food Safety and Standards Authority of India (FSSAI) mandating registration of milk vendors is a timely and progressive step towards strengthening traceability and accou...Read More

Rajahmundry Milk Incident: Accident or Adulteration?
Mar 10, 2026

Rajahmundry Milk Incident: Accident or Adulteration?

The recent editorial “Bitter Milk” published by The Hindu raises important concerns about food safety in India. The editorial deserves appreciation for attempting to broaden the conversation and under...Read More

Milk Prices Rise in South & West: Is North Next?
Mar 05, 2026

Milk Prices Rise in South & West: Is North Next?

The recent round of retail milk price increases across South India and Maharashtra is no longer an episodic adjustment but a clear signal of structural stress building up in India’s milk economy. Over...Read More

Global Dairy News

Global Dairy Commodity Prices Show Signs of Rally
Mar 14, 2026

Global Dairy Commodity Prices Show Signs of Rally

Global dairy commodity prices have shown a rally in the first quarter of 2026, particularly for products originating from Australia and New Zealand, according to a new Q1 Global Dairy Quarterly report...Read More

How Walmart Keeps Great Value Milk So Affordable
Mar 14, 2026

How Walmart Keeps Great Value Milk So Affordable

Retail giant Walmart has managed to keep the price of its private-label Great Value milk significantly lower than many competing brands through a vertically integrated dairy supply chain and direct co...Read More

Lactose-Free Milk Seen as Growth Driver in Coffee
Mar 13, 2026

Lactose-Free Milk Seen as Growth Driver in Coffee

Lactose-free milk is emerging as a major growth opportunity for the dairy industry, particularly in the rapidly expanding coffee and café segment. A recent US-based study highlighted that lactose-free...Read More

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Green Revolution+ via value added Agri is Key to 'Viksit Bharat' Strategy

By DairyNews7x7•Published on August 29, 2024

Green Revolution+ via value added Agri is Key to 'Viksit Bharat' Strategy
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Achieving 'Green Revolution-plus' through horticulture alongside productivity boosts in our staples is key to the 'Viksit Bharat' strategy

India, with an agriculture output of over 1,300 million tonnes (MT) in 2023-24, is food secure. However, nutritional deficiency, low farmer incomes and ecological unsustainability continue to remain our bane. The country’s historically pluralistic platter of agri produce is challenged by an agricultural management that prefers specialisation over diversification. Crop diversification involves practising a range of agricultural/ cropping systems to meet society’s demands, aligned with the location’s agro-ecology and national priorities. In 2018, the Committee on Doubling Farmers’ Income (DFI) submitted its report to the government, which recommended that they adopt high-value agriculture (HVA), including horticulture, animal husbandry and fisheries. In 2015-16, horticulture, with just 7 per cent of the net cultivated area, contributed 25 per cent to the agricultural GVA (gross value added).
India’s ‘Viksit Bharat’ strategy requires a regular emphasis on agriculture. The Green Revolution provided basic food security, ‘Harvesting Horticulture’ can now target nutritional and income security, leading to a Green Revolution-plus or GR-plus. This strategy offers essential micronutrients, engages more manpower on the farms and processing factories, enhances agricultural household purchasing power, stimulates the rural economy, and aids climate change mitigation. Horticulture, which encompasses fruits, vegetables, flowers, plantations, spices and medicinal plants, has been a key diversification domain since the 1980s. In 2023-24, horticulture output was 359 MT from around 28 million hectares, exceeding the foodgrains output of 329 MT. Research shows that small and marginal farmers benefit more from diversification into fruits and vegetables, particularly the latter. A National Sample Survey Office (NSSO) survey revealed that additional income due to an area shift to horticulture was as high as Rs 69,129 per ha. in 2012-13. This shows that diversification towards horticulture can result in higher incomes for farmers.

Potential in horticulture: 

Horticultural crops genetically have more potential than the agronomic, and can yield over 30 tonnes per hectare. Current productivity averages are low, indicating growth potential through genetic improvement and better cultivation practices. Among these:
  • Water usage: Fruits, vegetables, flowers and some spices are high water-demand crops. Practices like micro-irrigation boost productivity (25-50 per cent) and save water
  • Food loss and waste: Minimising food losses (4.5-15.9 per cent) through strengthened agriculture logistics and processing is crucial. This will also help in transferring greater income to the farmers
  • Market access and trade: Efficient marketing and transparent price discovery mechanisms are needed. Enhancing agri-logistics and cold storage infrastructure is vital
  • Agri-processing: Right now it is low (12 per cent in the organised sector), particularly in fruits and vegetables (2.5 per cent). Upgrading capabilities is essential for market integration

Other challenges/ thrust areas: 

The capital to output ratio in horticulture is relatively high, but the output per unit of land and its monetised value are higher too. Supply-side constraints must be addressed to respond to demand growth. Some focus areas are:
  • Address structural challenges via FPOs (farmer producer organisations), etc. to improve operational efficiency of small farms
  • Risk management through contract farming, real-time advisories and crop insurance
  • Maximise production through orchard rejuvenation, rational crop geometry, besides promoting alternative technologies like hydroponics and aeroponics
  • Digital technologies for precision farming, certified seed production and nursery banks
  • Alternative marketing channels, export facilitation and intervention schemes akin to MSP
  • Job generation and supplementary incomes through processing and other activities like beekeeping and mushroom farming

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