Paras Dairy Eyes New Markets with ₹100 Cr Cheese Expansion
Paras Dairy, under VRS Foods Ltd, is charting new territory by expanding its Galacia Cheese portfolio into western and southern India—a strategic move beyond its existing North India presence. Launched in March for HORECA channels (hotels, restaurants, catering), QSRs, and institutional kitchens, the brand plans to tap retail outlets within the next 6–8 months.
Anchoring this push is a substantial ₹100 crore investment in setting up a dedicated cheese manufacturing plant in Maharashtra, gearing up to meet both foodservice and retail demand. The company envisions becoming one of the top five cheese players in India.
Currently, Paras is a strong player in fresh dairy—milk, buttermilk, paneer, and ghee. The inclusion of cheese is expected to elevate the retail segment’s share to 40% of total revenue.
Industry Insight:
The expansion of Galacia Cheese signals Paras Dairy’s bold pivot toward value-added products—anchoring its retail footprint and elevating margins. The significant capex commitment reflects growing investor and industry confidence in India’s domestic cheese demand, especially as consumer preferences shift toward premium, western-style dairy offerings.