One in Three Indians Drinks Milk Daily

Despite rising milk prices and a significant prevalence of lactose intolerance, milk remains a staple in the Indian diet. A recent study highlights that one in three Indians consumes milk daily, underscoring its cultural and nutritional importance.

Milk's central role in Indian households is evident, even as consumers face challenges. Surveys indicate that approximately 60% of Indians experience lactose intolerance, with higher rates observed in southern regions . Nevertheless, milk consumption persists, driven by traditional dietary practices and the perceived health benefits of dairy products.

Economic factors also influence consumption patterns. In response to price hikes, about one-third of Indian households have either reduced their milk intake or switched to more affordable brands . Despite these adjustments, the demand for milk remains robust, reflecting its entrenched position in the Indian diet.

Industry Insight:

The continued demand for milk, despite health and economic challenges, presents opportunities for the dairy industry to innovate. Developing lactose-free products and affordable alternatives can cater to health-conscious consumers and those affected by price sensitivity, ensuring sustained growth in the sector.

Source : Dairynews7x7 May 31st 2025 Curly tales