Nandini Sweets Hits ₹46 Cr, Sets Record in Festive Season
Karnataka Milk Federation (KMF), through its Nandini sweets line, sold 1,100 metric tonnes of products and achieved a revenue of ₹46 crore during the Dasara–Diwali season—a 38% jump over last year.
Last year, KMF had recorded 725-tonne volume and ₹33.48 crore turnover in the same festival period.
KMF procures roughly one crore litres of milk daily from farmers across Karnataka; about 65 lakh litres are sold daily as milk, curd and UHT products inside and outside the state.
The brand offers over 175 product variants under Nandini (ghee, butter, paneer, sweets, milk powder, beverages) and distributes across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Goa, Kerala, Delhi and Assam.
Industry Insight
The strong performance of Nandini’s sweets during the festive season signals several important trends:- Seasonal consumer demand matters: Festive occasions like Dasara/Diwali boost dairy-based confectionery significantly; cooperatives that plan logistics and production in advance can capture strong uplift.
- Product-line diversification pays off: KMF’s large variant portfolio and multi-state distribution backbone helped scale from 725 to 1,100 tonnes in one year.
- Supply-chain resilience and farmer-linkage are key: With daily procurement of one crore litres, KMF’s farmer network enables scale and supply reliability, which supports festive demand surges.
- Marketing plus trust equals sales growth: The leap in turnover reflects not just volume but likely effective brand trust & availability across markets—important lessons for dairy players scaling beyond core milk.
- Implication for premium dairy segments: The sweets-category success suggests potential for further growth in value-added dairy lines (sweets, flavored products) beyond commodity milk—an area Indian dairy co-ops could explore more aggressively.