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Karnataka Milk Federation’s flagship brand Nandini has partnered with Royal Challengers Bengaluru as the official dairy partner for the IPL 2026 season, marking a strategic brand collaboration ahead of the tournament beginning March 28, 2026.
The partnership brings together two major Karnataka-based brands—Nandini and RCB—with the objective of strengthening regional connect and engaging with the franchise’s large and passionate fan base during the league.
As part of the agreement, Nandini will receive official partner status and activation rights, enabling multiple fan engagement initiatives throughout the IPL season. The collaboration is positioned as a platform to enhance brand visibility and deepen consumer outreach, leveraging RCB’s strong domestic and global following.
Karnataka Milk Federation, India’s second-largest dairy cooperative, highlighted that the alliance reflects the coming together of two prominent homegrown brands, with a focus on fan interaction and market connect during the tournament.
Overall, the move underscores how dairy brands are increasingly leveraging sports marketing and IPL-scale visibility to drive consumer engagement and brand positioning in competitive markets.
Source: Dairynew7x7 25th March, 2026 Read full story here
#Nandini #IPL2026 #DairyMarketing #SportsPartnership #RCB #BrandStrategy #IndiaDairy
