Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a lifetime, taking an apparent jibe at Coca-Cola's 'Halftime', and Pepsi's 'Anytime'.
In Short
- Mother Dairy joined the cola wars with a witty milk ad
- Ad contrasted Cola 1 'Haftime', Cola 2 'Anytime', and Milk 'Lifetime'
- The dairy giant branded milk as a timeless choice over colas
The cola wars just got an unexpected twist as Mother Dairy shared a witty post capitalising on the recent clash between Pepsi and Coca-Cola.As Coca-Cola's 'Haftime' and Pepsi's 'Anytime' ad campaigns made headlines last week, the dairy giants chimed in with a witty social media post. Because why settle for just halftime or anytime when it's a lifetime with milk?
In a clever response, Mother Dairy's new advertisement, shared in a post on Instagram, featured three glasses with words written: Cola 1 - Haftime, Cola 2 - Anytime, Milk - Lifetime.
The brand subtly reminded consumers that while sodas come and go, milk remains a timeless choice for people of all ages.
"Tasty, healthy, delicious every time," the caption of the post reads.
Take a look at the post here:
Source : Dairynews7x7 March 10th 2025 India Today
