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Havmor Ice Cream, an 80-year-old Indian brand, is intensifying its focus on premium, real dairy ice cream products, leveraging the capabilities of its parent company, South Korea's Lotte Confectionery. Acquired by Lotte in 2017 for ₹1,020 crore, Havmor has since utilized Lotte's manufacturing prowess, research and development infrastructure, and global supply chain to enhance its product offerings and expand its market reach.
The Indian frozen dessert market, valued at over ₹30,000 crore, comprises both dairy-based ice creams and non-dairy frozen desserts, often leading to consumer confusion due to their similar appearances. Havmor distinguishes itself by emphasizing its commitment to real dairy ingredients, setting it apart from competitors that primarily offer frozen desserts made with vegetable oils.
Under the leadership of Managing Director Komal Anand, Havmor has introduced innovative products like "Krunch," a premium ice cream that showcases the brand's dedication to quality and innovation. The company is also investing in expanding its manufacturing capacity, including a new greenfield plant in Talegaon, Pune, as part of a ₹450 crore investment plan over five years.
Industry Insight:
Havmor's strategic emphasis on real dairy products aligns with the growing consumer demand for authentic, high-quality ingredients. This approach not only differentiates the brand in a crowded market but also positions it to capitalize on the premium segment's growth, offering valuable insights for stakeholders aiming to navigate the evolving dairy industry landscape.
Source : Dairynews7x7 May 9th 2025 Financial Express
