FMCG Giants Turn to D2C Brands for Future Growth

India’s leading FMCG companies are increasingly acquiring direct-to-consumer (D2C) brands as they look to capture emerging consumer trends, accelerate innovation, and strengthen their presence in premium and niche categories. Industry experts note that traditional FMCG players are using acquisitions to gain access to digital-first consumer insights, health and wellness segments, premium nutrition products, beauty and personal care categories, and rapidly growing online markets.

Companies such as Hindustan Unilever, ITC, Marico, Emami, and Tata Consumer Products have expanded their portfolios through investments and acquisitions of D2C brands, enabling faster entry into high-growth segments that would otherwise take years to build organically. Analysts believe these deals are being driven by changing consumer preferences, premiumisation trends, and the growing influence of e-commerce and quick-commerce channels.

While many D2C brands bring strong consumer engagement and innovation capabilities, large FMCG companies contribute scale, manufacturing expertise, supply-chain strength, distribution networks, and capital for expansion. Industry observers expect consolidation to continue as established FMCG companies seek new growth engines amid slowing expansion in some traditional product categories and as India’s consumption economy continues to evolve over the coming decade. (mint)

Source: Dairynews7x7 22 June, 2026 Read full article here

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