Coca Cola launches Vio Spiced Buttermilk

Coco Cola India launched spiced buttermilk Vio as part of its region specific strategy . Buttermilk is a very popular Indian fermented milk product. It s spiced and flavored as per the regional preferences.. Vio spiced buttermilk is a gift to the community in which Coca Cola operates.

Brand Vio was launched by India in 2016 with a diversified portfolio of value added dairy beverage segment. The range of products is available on e commerce and modern trade platforms. India is the largest producer of milk. Fermented milk category with Butter milk is one of the fastest growing segment. This product is being developed under the most hyperlocal category by the global giant.