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Food major Britannia Industries is accelerating its diversification strategy beyond biscuits by expanding into high-growth segments such as dairy, croissants, cakes, wafers and rusk, as it aims to become a broader foods company. These “adjacent categories” currently contribute about 25% of the company’s total revenue, but the management is targeting around 50% share in the medium term, according to an Antique Stock Broking report.
The company has already gained traction in several segments, including the wafer cream category valued at about ₹10 billion in FY24, which is growing at around 25% annually. Meanwhile, its croissant range—developed in partnership with Chipita—has started gaining nationwide consumer traction. In dairy, Britannia is expanding through its Winkin’ Cow brand, which has helped the company build a presence in milk-based beverages and cheese products.
The company’s dairy revenue reached about ₹5.25 billion in FY25, contributing roughly 3% of consolidated sales. Analysts note that these adjacent categories remain low in penetration and largely unorganised in India, presenting long-term growth opportunities for organised food companies.
At the same time, Britannia is increasing accessibility through low-unit packs priced at ₹5–₹10, which now account for around 60% of total sales, compared with about 40% in 2019, helping the company expand premium product reach among price-sensitive consumers.
Source: Dairynews7x7 15th March, 2026 Read full article here
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