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Amul has launched 10 kiosks across Bengaluru Metro stations—including Indiranagar, Trinity, Majestic, and Jayanagar—marking a bold expansion by the Gujarat Cooperative Milk Marketing Federation into Karnataka’s urban retail space . The effort is aimed at leveraging high footfall zones and boosting Amul’s direct-to-consumer presence through BMRCL’s licensing agreement.
The move has sparked political outrage and a fierce brand dispute, with opposition parties such as BJP and JDS accusing the Congress-led state government of prioritizing an “outsider” over Karnataka’s own dairy champion, Nandini . JDS even accused Deputy CM DK Shivakumar of “selling self-respect for commission,” and invoked the #SaveNandini slogan from 2023 election campaigns .
In a strategic response, the Karnataka government directed the Karnataka Milk Federation (KMF) to apply for kiosks at the remaining eight metro locations not occupied by Amul, ensuring Nandini’s presence in all ten stations .
Deputy CM Shivakumar confirmed that while Amul had secured two outlets via the global tender, Nandini would occupy the other eight to balance representation .
Political messaging around this move has been mixed. BJP leaders argued that both brands are Indian and encouraged support for dairy in general, while JDS accused Congress of hypocrisy for previously advocating Nandini only to enable Amul’s expansion now . Meanwhile, KMF historically became the second-largest dairy cooperative in India, commanding strong grassroots loyalty and a robust turnover nearing ₹21,000 crore by FY24.
Industry Insight:
The kiosk expansion illustrates how dairy retail now intersects with urban policy and regional identity. For dairy stakeholders, maintaining brand equity requires both market presence and political intelligence. As cooperatives seek to grow, ensuring equitable access and leveraging political goodwill may prove as decisive as cold-chain efficiency or product innovation.
Source : Dairynews7x7 June 19th 2025
