Amul Crosses ₹1 Trillion on Trust Model

India’s largest dairy brand, Amul, has crossed the ₹1 trillion turnover milestone in FY2025-26, becoming the first FMCG company in India to achieve this scale, driven not just by financial growth but by a deeply embedded cooperative model built on farmer trust and value delivery. (Moneycontrol)

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, reported its own turnover at ₹73,450 crore, reflecting an 11.4% increase, while overall brand turnover grew by around 11% from ₹90,000 crore in the previous year.

Amul’s scale is underpinned by a vast network of 3.6 million dairy farmers, daily milk procurement of around 31 million litres, and a portfolio of over 1,200 products, supported by a deep distribution network spanning 50+ countries.

The growth has been driven by strong domestic penetration—especially in smaller towns—alongside global expansion into markets such as Europe and the United States, and rising demand for value-added categories like cheese, buttermilk, and protein-based products.

The milestone highlights a critical insight: Amul’s success is not just about scale or revenue, but the strength of its cooperative structure, farmer integration, and consumer trust, which together create a resilient and scalable dairy ecosystem.

Source: Dairynews7x7 29 April, 2026 Read full story here

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