Aavin Green Magic Shortage Sparks Consumer Concerns

Complaints over the availability of Aavin’s popular Green Magic milk have surfaced across Chennai, with consumers and retailers reporting sharp reductions in supply that have forced many households to switch to alternative milk brands. According to retailers, supplies of the standardized milk variant, which contains 4.5% fat and 8.5% solids-not-fat (SNF), have fallen significantly in recent days.

Reports indicate that Green Magic accounts for nearly 7.5 lakh litres of the 14 lakh litres of milk supplied daily in Chennai, but distribution has reportedly dropped to around 2.5 lakh litres in some areas. Industry sources attributed the decline to a seasonal fall in milk procurement of 3–4 lakh litres per day during summer and mounting losses, as Aavin sells Green Magic at ₹44 per litre while production costs range between ₹48–₹51 per litre, resulting in losses of ₹4–₹5 per litre. Comparable private dairy brands sell standardized milk at ₹64–₹68 per litre.

Retailers reported receiving only 25 litres against their usual allocation of 100 litres, while some larger dealers said supplies had fallen from 3,000 litres to around 1,000 litres. Consumers claimed they were being encouraged to purchase Aavin’s Delite milk, which contains 3.5% fat and is priced similarly. However, Aavin has strongly denied reports of any discontinuation or significant reduction in supply, stating that all milk varieties, including Green Magic, continue to be distributed normally across Tamil Nadu.

The cooperative clarified that a 225 ml Green Magic pouch is priced at ₹11 and a 500 ml pouch at ₹22, and assured consumers that supply remains uninterrupted despite concerns raised by retailers and customers. The issue has triggered wider discussions about milk procurement challenges, pricing pressures, and the balance between affordability and sustainability in the dairy sector. (DT Next)

Source: Dairynews7x7 14 June, 2026 Read full story here

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