Going Organic is fine but Amul not interested in going public in the stock markets Jayen Mehta
Jayen Mehta, MD, Amul India, says as a brand, if Amul can connect the producers with the consumers, giving them good quality food, free from chemical fertilisers and pesticides, I think there will be a great contribution not just to the health of the country but also to improving the carbon content and productivity and regenerating the soil so […]
India will be world’s largest milk producer Jayen Mehta Amul
The IMC Chamber of Commerce and Industry (IMC) hosted its 116th Annual General Meeting (AGM) on Friday, June 21, 2024 at its headquarters in Churchgate, Mumbai. Jayen Mehta, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd. addressed the AGM. In his address, Mehta highlighted Amul’s upward journey from producing approximately 250 litres of milk per day […]
Team Sponsorships: Amul’s Jayen Mehta on Reaching the Young Audience
Sponsoring a cricket team is the easiest way to reach out to a young audience, feels global dairy brand Amul which is sponsoring three teams during the ongoing ICC Men’s T20 World Cup, which includes South Africa, the USA and Sri Lanka “We wanted to associate our brand with a sport. There were two ways […]
Capacity of Amul chocolate factory to be doubled: GCMMF MD Jayen Mehta
Amul’s chocolate factory in Gujarat is being expanded to double the quantum of chocolates it currently produces. “We are doubling the capacity of the chocolate plant. When Prime Minister Narendra Modi had come to Mogar in 2018, we had increased the capacity by five times. That capacity got exhausted in two years. Since the last one […]
Manthan at Cannes- Amul model is India’s gift to the world:Jayen Mehta
The screening of the restored 4K version of the 1976 Smita Patil starrer Shyam Benegal classic ‘Manthan’ at Salle Bunuel in 77th edition of the Cannes Film Festival on Friday marked a milestone not only for the film, based on the pioneering milk cooperative movement of Dr Varghese Kurien, but also propped up the Gujarat […]
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Jayen Mehta is a very busy man. Understandably so, as it is no mean feat to give legs to India’s prime minister’s vision of making Amul “the taste of the world.” Mehta, a campus recruit of IRMA (Institute of rural management, Anand), joined Amul as a trainee in 1991. Three decades later, as its managing […]
Buttermilk to Ice cream by dairy brands are capitalising on the summer boom
As mercury levels soar and heat wave conditions grip various parts of India, beverage and dairy companies are experiencing a welcome boost in sales. The scorching weather may be a challenge for many, but it’s proving to be a boon for businesses dealing in thirst-quenching beverages, curd, buttermilk, and ice creams. According to Jayen Mehta, […]
45-50% growth in Amul’s summer product categories likely this year: Jayen Mehta
Jayen Mehta, MD, Amul India, says “today, more than 38% of the sales come from towns with a population of less than 20,000. This shows the brand is not just an urban brand, but the range of products is helping us go deeper into the country. We want to reach every single village of the country. So, […]
After US, Amul to start fresh milk sales in more countries
After announcing the sale of locally sourced ‘fresh milk’ in the United States (US), the Gujarat Cooperative Milk Marketing Federation (GCMMF) – which sells dairy products under ‘Amul’ brand – is aiming to launch similar business in a few more countries. “Quite a few markets we are unable to reach directly with our products and […]
BL Agri and Commodity Summit 2024: Amul not for import of dairy products at concessional duty under FTAs
The Indian dairy industry will oppose permitting imports of dairy products at concessional duty under free trade agreements (FTAs) to ensure the welfare of 10 crore farmers whose livelihood depend on the milk sector, said Jayen Mehta, Managing Director, Amul (Gujarat Cooperative Milk Marketing Federation). Responding to a question from businessline Editor Raghuvir Srinivasan in the “Fireside […]
