45-50% growth in Amul’s summer product categories likely this year: Jayen Mehta
Jayen Mehta, MD, Amul India, says “today, more than 38% of the sales come from towns with a population of less than 20,000. This shows the brand is not just an urban brand, but the range of products is helping us go deeper into the country. We want to reach every single village of the country. So, […]
After US, Amul to start fresh milk sales in more countries
After announcing the sale of locally sourced ‘fresh milk’ in the United States (US), the Gujarat Cooperative Milk Marketing Federation (GCMMF) – which sells dairy products under ‘Amul’ brand – is aiming to launch similar business in a few more countries. “Quite a few markets we are unable to reach directly with our products and […]
BL Agri and Commodity Summit 2024: Amul not for import of dairy products at concessional duty under FTAs
The Indian dairy industry will oppose permitting imports of dairy products at concessional duty under free trade agreements (FTAs) to ensure the welfare of 10 crore farmers whose livelihood depend on the milk sector, said Jayen Mehta, Managing Director, Amul (Gujarat Cooperative Milk Marketing Federation). Responding to a question from businessline Editor Raghuvir Srinivasan in the “Fireside […]
From Butter to BioCNG: Amul marketer gets future ready
Amul doesn’t want to remain merely a part of the white revolution but aims to be an active participant in India’s go green story. After tasting success with its BioCNG pilot project in Banas Dairy, Gujarat, it is now striving to become a key player in representing the circular economy. Four new plants are coming […]
Amul continues to run because of the 1.4billion people:Jayen Mehta
The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer The Pitch Brand Talk summit held in Delhi on November 22 saw an enviable collective of industry leaders from across the country for a day of conversations and networking. The event […]
After dairy success, Amul on path to secure green energy for India
After resonating with the dairy sector for years, Amul has decided to do a similar magic in India’s green energy revolution by trying to achieve what is not even thought about. After receiving the annual business line 2023 Iconic Changemaker award, managing director of Amul marketer Gujarat Cooperative Milk Marketing Federation (GCMMF) Jayen Mehta said Amul has […]
Reinventing AMUL- Moving uphill from Rs 55K Cr to Rs 1 Lakh Cr
On a busy day, about half a million people pass through New York’s Times Square, a big tourist at-traction known for its innovative advertising and digital billboards. On Sunday, October 8, a campaign titled ‘Be More Milk’ went live there. Targeted at youngsters, this 15-second message has been play-ing out 20 times an hour and […]
Amul makes a splash in New York’s Times Square
Through a new campaign, the brand wants a larger slice of the global dairy market Times Square is one of the most iconic places in New York City and is a huge tourist attraction. On a busy day, at least half a million cross the location. Housed in midtown Manhattan, it is a big attraction […]
No bid to monopolise-Jayen Mehta on Nandini-Aavin row
Amul, which recently faced a political backlash in Karnataka and Tamil Nadu for trying to sell dairy products in these states, said on Tuesday that there was “no attempt to monopolise or dominate” the local milk cooperative brands like Nandini and Aavin. Jayen Mehta, in charge managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF) — an […]
Amul expects no price hike after timely monsoon in Gujarat
Amul does not anticipate any price hike as the situation is ”pretty” good this year after timely monsoon rains in Gujarat and flush milk procurement season is starting, GCMMF Managing Director Jayen S Mehta said on Wednesday. The Gujarat Cooperative Milk Marketing Federation (GCMMF) sells its dairy products under the popular Amul brand.”The situation is […]
