After announcing the sale of locally sourced ‘fresh milk’ in the United States (US), the Gujarat Cooperative Milk Marketing Federation (GCMMF) – which sells dairy products under ‘Amul’ brand – is aiming to launch similar business in a few more countries.
“Quite a few markets we are unable to reach directly with our products and so we are looking at different opportunities and conversions are going on,” Jayen Mehta, managing director, GCMMF, told FE. He said the company would make an announcement for selling fresh milk in a few other countries in the next couple of months.
Amul products paneer, curd, flavoured milk, ice creams, chocolates and others are exported to more than 50 countries in Asia, Gulf and African continents mostly catering to large Indian diaspora.
For the first time, GCMMF has tied up with the Michigan Milk Producers Association (MMPA), a 108-year-old cooperative, to sell ‘fresh milk’ in the east coast and midwest markets of the US under the Amul brand.
The initial supplies of Amul milk will be in New York, New Jersey, Chicago, Washington, Dallas and Texas among others. Gradually Amul aims at expanding its presence across all the major cities in the US, Mehta said.
The milk collection and processing will be done by MMPA, while GCMMF will carry out the marketing and branding of Amul fresh milk. Amul will launch four variants of milk in the US market soon which would cater to the Indian diaspora and Asian population.
