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French dairy major Danone has filed a lawsuit against Chobani in a New York district court, alleging that Chobani's "20G Protein" yogurt range misleads consumers by suggesting it delivers the same protein density as Danone's Oikos Pro products. According to the complaint, Chobani achieves its 20g protein claim in single-serve products by using a 6.7oz container instead of the industry-standard 5.3oz yogurt cup, resulting in lower protein content on an ounce-for-ounce basis.
Danone's primary legal challenge, however, targets Chobani's newly launched multi-serve yogurt tubs, where it alleges the products contain only 18g of protein per serving rather than the advertised 20g, while standard US multi-serve pack sizes prevent increasing the container size to reach the claim. Danone argues the alleged misrepresentation allows Chobani to compete directly with its premium Oikos Pro range, despite the higher R&D and manufacturing costs associated with producing ultra-high-protein yogurt.
The company is seeking injunctive relief, damages, corrective advertising and disgorgement of profits allegedly earned through the disputed marketing. The lawsuit marks the second ongoing legal dispute between the two companies, which are also contesting packaging claims in the cold coffee category. The case comes amid booming demand for high-protein dairy products, with Danone reporting that North American demand for its high-protein yogurts exceeded supply in late 2025.
The article also notes that the latest Dietary Guidelines for Americans encourage higher protein intake, while research from CoBank indicates products carrying high-protein claims command an average 12% price premium, highlighting the growing commercial value—and legal sensitivity—of protein labelling in the dairy sector.
Source: Dairynews7x7 28 June, 2026 Read full article here
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