Safe Milk Labs

Amul takes a comical detour in new ads; asks you to ‘be more milk’

The brand has unveiled two TVCs, both drawing peculiar parallels between milk, honesty, and comfort.

Amul is asking you to be more milk. What does that even mean? The brand’s new campaign, titled ‘Be More Milk’, is drawing circles around milk, honesty, and comfort.

https://youtu.be/bJTiyRQ53y4

In a pair of ad films, Amul has ingeniously explored the nuances of human behaviour. In the first TVC, a man navigating the tumultuous waters of a breakup is hilariously comforted by a friend, who, armed with Amul’s ‘Be More Comforting’ ethos, enlightens him about another potential romantic pursuit. The scene is as heartwarming as it is comical, showcasing the power of genuine, reassuring connections.

https://youtu.be/OJs5h3RcCCU

The second TVC, which is equally uproarious, delves into the labyrinth of workplace excuses. A man caught in the web of concocted alibis finally succumbs to honesty, confessing he merely chose to stay home. This playful revelation, infused with Amul’s ‘Be More Honest’ mantra, highlights the liberation found in truthful simplicity.

https://youtu.be/ZXHNeqBFqyQ

Adding a star-studded touch to the campaign, Amul has partnered with the talented cast of Fukrey 3. In an ad promo that exudes cinematic flair, the film’s protagonists are seen riding the campaign’s tagline, seamlessly merging the worlds of cinema and dairy, converging in a cross-promotional expo.

Advertisement · Scroll to continue
Share :

Read Next

Sorry, your ID is maybe not correct (If you did not place any ID that means auto-detect does not work.). And please make sure that your selected element is developed with Swiper.