Top 5 Indian food brands have Dairy portfolio- Amul, Mother Dairy, Nandini shines again
Brand Finance’s Global Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands, while delivering nuanced insights that direct strategy for understanding, maintaining and building brand strength. Brands, and customer relationship with brands, are complex. As such they require attention, direction and measured support if […]
Amul, seeks to take on the ‘Cokes of the World’
Amul, India’s largest dairy brand, is rapidly scaling up its portfolio of non-dairy products to become a total foods and beverages company to compete with Nestle, Britannia, Coca-Cola and ITC, its new managing director, Jayen Mehta, said. Speaking to ET in his first interview after succeeding RS Sodhi in January at the Rs 61,000-crore brand […]
Britannia aims to grow cheese business to ₹1,250 cr in five years
Britannia Industries, which announced a joint-venture with French cheesemaker Bel Group earlier this week, aims to scale up its packaged cheese business by 5x to about ₹1,250 crore over the next five years. “Our first target is to grow the cheese business by 5x over the next five years. We currently have a cheese business of about ₹250 crore. We believe, with this partnership, we will be able to significantly […]
Britannia’s Winkin’ Cow Becomes Rs 100 crore Brand in FY22
Britannia industries said dairy beverages brand Winkin’ Cow has surpassed Rs 100-crore revenue mark and the food company is expanding its offerings to various segments in the category. The company aims to grow the brand by 50 to 60 percent every year with the infusion of consumer-led franchise-building as well as portfolio expansions, said Varun Berry, Managing […]
Can new age dairy disruptors outsmart India’s famed milk cooperatives?
Minati Patnaik, a 55-year-old homemaker in Bhubaneswar had been buying milk from a local milkman for over three decades. Though the latter was infamous for adulterating the milk, Minati chose to ignore it as she had heard worse stories of adulteration by local milk co-operatives. It’s been five years since Minati switched allegiance to Milky […]
Who moved Fonterra’s Cheese for the second time in India since 2002?
Britannia industries Ltd proudly announced their joint venture with Global leader Fonterra from New Zealand on March 25th 2002. The main objectives of the JV were sourcing, manufacturing and distribution of milk and milk products in India. The new company had full access to Fonterra’s Research and development strengths . This access was mainly to […]
