At Amul, we don’t check if our advertising is working or not: RS Sodhi
Speaking at AFAA’s ‘Inspiration’ series, (Asian Federation of Advertising Association), RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), stated how Amul doubled its faith in advertising during the first lockdown in India. Sodhi began his talk with what he called ‘the conclusion’, elaborating on why the company did so. “We did this simply because […]
