Stellapps which is an end to end dairy technology solutions company has seen a 46 percent spike on month on month in its order value during the COVID-19 period. The number of farmers went up from 1.98 Million to 2.3 million farmers across 30,000 villages in 18 states that are 16.6 per cent more than the pre-COVID times. Stellapps is now digitizing more than 11 million litres of milk daily which is 7 per cent of the total milk flowing into the organized sector in a day. This will further increase to 15 Million in the coming few months.
India , the largest producer of milk in the world
In 2019, India produced 187.7 million tonnes of milk but a large quantum of dairy production remains unorganized. Along with it, the production and traceability of milk still remain a huge problem. With its data-led approach, Stellapps’ aim is to facilitate an increase in the production and quality of milk that will enable the production of more value-added dairy products like cheese and butter. This will further lead to an increase in the productivity and income of farmers. Stellapps is enabling this by using technology and data. 1 million cattle are already tracked by Stellapps through its IoT platform.
Ranjith Mukundan, CEO and Co-founder of Stellapps said, “There are 80 million households engaged in milk production of which about 60-70per cent is small and marginal farmers. Increasing the income of smallholder farmers which will lead to a better life for them has been a key agenda of the government and will play an important role in shaping the post-COVID-19 rural economy. The Government initiatives like the Animal Husbandry Infrastructure Development Fund and Phase II of the Nationwide Artificial Insemination Programme has further paved the way for improvement in the production and yield of the milk produced in India. Focusing on improving productivity, quality and traceability through digitisation can help shift India to the next orbit.
smartMooTM for farmers
Stellapps is helping dairy farmers with data and analytics solutions through its tech platform ‘smartMooTM’ to make informed decisions and balance their procurement. By enabling real-time remote monitoring of the procurement operations, Stellapps enable these dairies to ensure that their customers continue to receive safe, traceable, and high-quality milk. In addition, the tech platform has facilitated digital payments and hassle-free credit and insurance to marginal dairy farmers, allowing them to tide over the economic distress brought about by the pandemic.
Stellapps is a farm to consumer dairy digitization service provider, improving productivity, quality and ensuring end-to-end traceability across the dairy supply chain. It leverages advanced analytics and artificial intelligence through its full-stack IoT platform to enable dairy ecosystem partnerships with financial & insurance institutions, veterinary services, cattle nutrition providers etc. to drive significant value for smallholder farmers and all stakeholders in the dairy value chain.
Source : Krishi Jagaran written by Pritam Kashyap