Verka Raises Milk Prices by ₹1–₹8 Across Punjab and Delhi-NCR; Packaging Changes Also Announced

Verka, the flagship dairy brand of the Punjab State Cooperative Milk Producers’ Federation Limited (Milkfed), has increased the maximum retail prices (MRP) of several pouch milk variants by ₹1 to ₹8, effective November 13, 2026. The revision applies across Punjab and adjoining markets, including Chandigarh and Delhi-NCR.

The latest increase follows recent price revisions by Amul and Mother Dairy, signalling continued pricing pressure in India's packaged liquid milk market. The revised rates cover multiple milk categories and pack sizes, while certain smaller packs and bulk milk variants remain unaffected.

Revised Verka Milk Prices

Under the new price structure, 500 ml full-cream milk now costs ₹38, compared with ₹36 earlier. The price of 500 ml standard milk has increased from ₹33 to ₹35.

Other revised prices include:

The largest increases in absolute terms are on the two-litre full-cream and standard milk packs, which have each become costlier by ₹8. For one-litre packs, full-cream and standard milk have both increased by ₹4.

Pack-Size Changes for Select Variants

Alongside the price revision, Milkfed has announced changes to the quantity of certain pouch milk products.

The 350 ml toned milk pack will be reduced to 320 ml, while the 450 ml standard milk pack will be reduced to 430 ml once existing packaging-film stocks are exhausted. The MRP of the 450 ml standard milk pack will remain ₹30 despite the reduction in volume.

There will be no change in the prices of the 180 ml double-toned milk and 350 ml toned milk packs under the current price revision, although the latter is subject to the announced pack-size adjustment.

The federation has also stated that bulk milk prices and distributor and retailer margins will remain unchanged. Additional overprinting charges have been specified for supplies to certain adjoining markets.

Revised Rates Follow Competition in the Regional Dairy Market

The price revision follows a meeting convened by Milkfed to discuss the rates charged by other major dairy players in Punjab and neighbouring markets. The revised prices apply to Punjab, Chandigarh, Panchkula, Mohali, Kalka, Ropar and adjoining areas, with specific additional charges applicable to certain supply routes.

The move comes shortly after Amul and Mother Dairy implemented increases of ₹2 to ₹4 per litre across selected fresh milk variants from November 12. Verka's revision adds to the broader pattern of price adjustments among major dairy brands during November.

For dairy companies, these changes underline the challenge of balancing procurement economics, processing and distribution costs, competitive positioning and consumer affordability. For consumers, the impact is not limited to higher MRPs: reductions in pack volume can also increase the effective price per litre even where the printed pack price remains unchanged.

Implications for the Dairy Industry

Verka's latest revision highlights the importance of monitoring both headline price increases and changes in pack sizes when assessing retail milk-price movements. The adjustments also show how regional cooperative brands respond to pricing developments among national competitors while managing their own market positions.

With multiple major brands revising milk prices within days of one another, the packaged milk market is facing renewed scrutiny over affordability, price competition and the economics of farmer-oriented dairy procurement.

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Source: Read full story here 14 Nov, 2026 Edited and Reported by