Soren govt to promote the state milk brand- Medha
The Jharkhand government has decided to set up booths outside the government offices across the state in a bid to promote its milk brand Medha, an official said on Friday.
The State-owned dairy brand Medha is a part of the Jharkhand Milk Federation (JMF). As per website of JMP- jmp.coop, “Medha Dairy Point in Raghunathpur,Ranchi listed under Milk Dairy in Ranchi.”
Rated 4.0 based on 3 Customer Reviews, Medha Dairy is an integral part of the Jharkhand Dairy Development Board (NDDB). It extended the developmental spirit of the dairy development programme in the state of Jharkhand.
Medha Dairy is an integral part of the Jharkhand Milk Federation. In March 2014, JMF joined hands with National Dairy Development Board (NDDB) to extend the developmental spirit of the dairy development programme in the state of Jharkhand.
Since then, we have successfully impacted the lives of thousands of people of the state. We taught the farmers a dairy-boosted way of life that benefits all our stakeholders including themselves in one way or the other.
Jharkhand State Milk Federation (JMF) implemented various dairy development programme in the State for a period of five years.
Subsequently, NDDB took over the existing Government Dairy at Ormanjhi in August 2014 and two other dairies at Deoghar and Koderma in September 2014. In April 2014, NDDB further took over the management of JMF which included milk procurement, processing and marketing activities.
NDDB also agreed to lend its brand “Mother Dairy” – which is renowned for its high-quality milk and milk products in the country – to support local brand “Medha”. It not only helped the brand to get established but also enable it capture a reasonable share of the Jharkhand Milk market.
It is said that due to the consistent support that Medha receives, it is able to provide 1 lac litres of milk every day.
Medha brand tagline also aims at capturing the same essence – HarboondmeinSehat, Harboondmein Jharkhand. It says it is committed to serve the people of the state with the best quality, hygienic, unadulterated milk which contributes to the development of healthy and strong people.
White Revolution-India became Self Sufficient in Milk Production. Jharkhand lagged behind In June 2013, Jharkhand State Cooperative Milk Producers’ Federation was formed by the Government of Jharkhand.
Promoted dairying as a source of livelihood in the rural parts of the state and propelled Jharkhand towards self-reliance The government of Jharkhand approached NDDB to support Dairy Development in Jharkhand.
Right now, it has emerged as a brand and the JMF, in association with the NDDB, is expanding the dairy development programme in the state.With the Soren government promoting it, more development of Mega dairy is expected.
Source : Dairynews7x7 Jan 17th 2025 Jharkhand state news