Sanchi Rath' launched to ensure dairy products’ purity

By DairyNews7x7•Published on June 16, 2025

To promote awareness about the purity of milk and dairy products, the Bhopal Sahakari Dugdh Sangh has launched a modern mobile laboratory campaign titled “Sanchi Rath.” This initiative is touring various residential colonies across Bhopal under the campaign name “Doodh ka Doodh – Pani ka Pani.” The mobile lab is equipped with state-of-the-art testing equipment and conducts on-the-spot checks of milk, curd, paneer, ghee, and other dairy products. Test results are immediately shared with consumers through WhatsApp and mobile messages, offering a convenient and transparent way to verify product quality.

The first phase of the campaign began on June 7, 2025, at Fortune Signature Society in Bawadiyakala and Indus Garden Society in Rohit Nagar Phase-I. A total of 44 samples were tested, out of which 12 were found to be substandard. Specifically, 5 samples contained starch while 7 showed signs of water adulteration. On June 14, the “Sanchi Rath” visited Meenal Residency, where 42 samples were tested. Of these, 24 samples were found to be adulterated—20 with water and 4 with starch. Health experts caution that water adulteration, especially from contaminated sources, poses serious risks to consumers, particularly children, the elderly, and those with compromised immune systems.

Commenting on the initiative, Bhopal Dugdh Sangh’s Chief Executive Officer, Preetesh Joshi, emphasized the dangers of water adulteration. He noted that if the added water comes from unhygienic sources, it can be highly detrimental to health. He urged consumers to rely only on branded, packaged, and trusted sources for milk and dairy products. Joshi also shared that the initiative has been well received by residents, who appreciate the accessibility and transparency of local testing. He added that this campaign not only raises public awareness but also serves as a strong deterrent against adulteration.

The initiative is proving to be a significant step toward educating consumers about health and food safety while reinforcing the trust and quality associated with the “Sanchi” brand.

In addition to testing, the “Sanchi Rath” team is also engaging residents through brief awareness sessions, where experts explain common forms of adulteration, their health impacts, and simple methods for preliminary detection at home. Informational pamphlets are being distributed to further educate the public on how to identify and report suspicious dairy products. The Bhopal Dugdh Sangh plans to extend this campaign to more colonies in the coming weeks, with the dual aim of safeguarding public health and promoting ethical practices within the dairy supply chain.

Source : Dairynews7x7 June 16th 2025 The Pioneer