Pride of Cow Single Origin ghee launched at Rs 1500 per liter

Parag Milk Foods Ltd, launched Pride of Cows ‘Single Origin Ghee’ made from Pride of Cows milk on Aug 31. Parag is a leading dairy FMCG Company with popular brands like ‘Gowardhan’, ‘Go’, ‘Pride of Cows’, and ‘Avvatar’, .

Pride of Cows Single Origin Ghee is made to achieve the perfect balance of aroma and smooth texture. It is being done to ensure so that the consumers experience all the goodness of ghee. Single origin makes this ghee differentiated from all other ghee in the market . The company is confident that their consumers will enjoy the natural flavour of this premium quality ghee . The product promises Taste that is distinct, Texture which is smooth and Aroma which is perfect.

Speaking on the occasion, Mr. Devendra Shah, Chairman, Parag Milk Foods Ltd said, “Pride of Cows’ foray into the branded ghee market is a natural extension of the premium category in our dairy portfolio. It is yet another step towards consolidating our position as a leader in the Farmto-Home dairy concept.

Single origin ghee for healthy lifestyle

Post the success of the Pride of Cows Milk, we have also witnessed a tremendous response to the recently launched Pride of Cows Curd and are very confident that our Pride of Cows Single Origin Ghee will also see the same love and acceptance from our esteemed consumers. With this launch, we aim to offer consumers a wider range of dairy products under the premium category.” Also read Launch of curd moved stocks price of Parag milk foods by 7%

The Pride of Cows brand is targeted towards consumers who believe in leading a healthy lifestyle . This lifestyle is guaranteed through the consumption of natural and pure products. The Pride of Cows Single Origin Ghee is available in 1 litre & 500 ml priced at Rs. 1,500/- and Rs. 780/- respectively. The product would initially be made available to our consumers of Pride of Cows under a subscription model and later rolled out to select outlets as well as e-commerce platforms.

Ghee made using slow cooking method

Pride of cows manufactures ghee using fresh and wholesome cream made from pure, high quality Pride of Cows Milk . This cream is cultured and produced using a slow-cooking method at our own Bhagyalakshmi Dairy Farm. The product has been developed by adopting the special multi-phase clarification cum granulation process . The process is standardized at our own R&D center to develop the product . The product is characterized by a unique combination of purity, taste, granulation and the golden yellow colour . This color is characteristic of cow ghee. Prior to Pride of Cows ITC Aashirwad ghee also launched its ghee using a patented slow cooking process.

 

Shares of Parag Milk Foods Ltd was last trading in BSE at Rs.105.55 as compared to the previous close of Rs. 113.75. The total number of shares traded during the day was 117939 in over 2082 trades.

The stock hit an intraday high of Rs. 116 and intraday low of 103.3. The net turnover during the day was Rs. 12680939.