Practicing Sustainable ‘Milkology’
Dairy is a significant industry worldwide but in India it goes beyond fulfilling the nutritional and dietary needs of people and has a deep religious association, which has ended up making the country the largest producer and consumer of milk in the world. Like thousands of other dairies, Hyderabad-based Sid’s Farm is engaged in the supply of healthy and natural dairy products under the dynamic leadership of Kishore Indukuri, Founder & CEO of the company.
Making clean dairy practices a key business philosophy, Sid’s Farm has established itself as a leading supplier of milk in the capital city of Telangana state selling about 33,000 litres of milk every day. The dairy firm has also debuted in the Bengaluru market and is looking to expand its footprint in the city.
The dairy company also has plans to tap the market in Maharashtra. According to Indukuri, they are looking to target Mumbai and Pune, and are developing the system to achieve the vision.
Tech-savvy Dairy Talking about business sustainability, Indukuri lists consumer transparency, the right gross margin, product innovation, and farmers’ empowerment as the key factors for achieving growth. Apart from the traditional business strategy, Indukuri says they are using advanced technologies to develop responsible consumers and generate revenues.
Elucidating the tech practice, the CEO says in-store interactive sessions with live milk testing differentiates Sid’s Farm from the competition. “We have also created an online platform, ‘Milkology’, for raising awareness about dairy farming and responsible consumerism among school students where sessions are delivered in schools, followed by a live demonstration at the farm and factory,” informs Indukari.
Winner of the silver medal in this year’s Emerging Business Summit and Awards in the category of ‘Leader of the Year Creating Emerging Business’, Indukuri disclosed that he visits his dairy farm every week as it helps develop consumer trust. “Interacting with the walk-in customers helps to build a future business strategy,” he said.
Sid’s Farm is conscious about giving back to nature and some of the initiatives in this regard include a state-of-the-art sewage and solid waste treatment plant within the factory premises that is regularly upgraded to stay relevant as well as a complete shift to natural farming practices without using chemicals.
A Trailblazer In a world where only profits matter to businesses, Indukuri is a trailblazer who helms a dairy organisation that is not only socially responsible but also conscious about the environment. He has mandated his company with sustainable action which includes collecting the used milk poly-packs for recycling. The initiative was temporarily paused due to the pandemic but will be restarted soon on a bigger scale, he says.