Pashu Mitra call center for dairy farmers launched by NDDB

By DairyNews7x7•Published on October 05, 2020

Good news for dairy farmers. The National Dairy Development Board or NDDB has launched a call centre ‘Pashu Mitra’ for dairy farmers in the country. Now dairy farmers will be able to resolve their problems related to animal health, nutrition & breeding.

NDDB’s call centre will not only guide the farmers by providing them crucial information for enhancing animal productivity but will prove to be a true companion of farmers. The main aim of Pashu Mitra is to further strengthen dairy farming in India and help farmers emerge as an empowered community,” said Dilip Rath, NDDB chairman.

He said that “Pashu Mitra would provide substantial relief to the farmers in such difficult times (Covid-19 pandemic). It will facilitate awareness creation on scientific dairying. The facility could be used by the dairy farmers for their queries related to animal nutrition, animal health and animal breeding. Farmers will have to dial ‘7574835051’ and their questions will be answered by the concerned experts from NDDB”.

The call centre will operate five days in a week i.e. from Monday to Friday from 9.30 am to 6.00 pm. Farmers can also leave a recorded message on holidays. They will be contacted by the NDDB experts on the next working day.

The Chairman also released a handbook for NDDB officers as well as board members of dairy cooperatives. The manual broadly covers evolution, foundation, development of dairy cooperatives, policy governance, relevant legal framework & role of NDDB nominees.

A release issued by NDDB said, “It highlights the role of dairy cooperatives as a tool for socio-economic development & technological empowerment”.