MOU signed between Cooperation Ministry and Instamart
Secretary, Ministry of Cooperation attends signing of MoU between Ministry of Cooperation and Swiggy Instamart for onboarding of the Cooperative Dairy and other products Cooperative societies will also be able to connect with new customers by using technology. Bharat Organics and other cooperative dairy products will now be available on e-commerce and q-commerce platforms of Swiggy
Swiggy will work with the Ministry to support cooperative brands in the areas of marketing, promotion, consumer technology, and capacity building.Dedicated "Cooperative" category will be created on Swiggy’s platform, with a focus on products such as organics, dairy, millets, & handicrafts. Under the leadership of PM Modi and the able guidance of Union Minister of Cooperation Shri Amit Shah, Ministry of Cooperation has taken more than 60 initiatives for Cooperatives
Secretary, Ministry of Cooperation, Dr. Ashish Kumar Bhutani attended the signing of Memorandum of Understanding between the Ministry of Cooperation and Swiggy Instamart for onboarding of the Cooperative Dairy and other products onto the online marketplace. The MoU was signed between the CEO, Swiggy Instamart Shri Amitesh Jha and the Joint Secretary of Ministry of Cooperation Shri D K Verma on Friday 25 April 2025. The signing of MoU will facilitate cooperatives to connect to new age customers through new age technologies.
Under the leadership of Prime Minister Shri Narendra Modi and the able guidance of Union Home Minister and Minister of Cooperation Shri Amit Shah Ministry of Cooperation has taken more than 60 initiatives to strengthen the cooperative sector of the country. The Ministry has recently taken many initiatives to provide access to market to the cooperative produce including the organic produce from the cooperative sector. After the MoU, the products under Bharat Organics and other cooperative dairy products will now be available on e-commerce and q-commerce platforms of Swiggy.
The MoU aims to strengthen the cooperative movement in India by leveraging Swiggy’s digital platform and outreach. The partnership will encourage the onboarding of cooperative dairy products on Swiggy’s Instamart platform and provide support for preferred access, ensuring greater visibility and reach for cooperative entities. Swiggy will work with the Ministry to support cooperative brands in the areas of marketing, promotion, consumer technology, and capacity building. A dedicated "Cooperative" category will be created on Swiggy’s platform, with a focus on products such as organics, dairy, millets, handicrafts, and others that are developed and promoted by cooperative organisations. This collaboration will facilitate cooperatives in connecting with new-age consumers through new-age technology, thereby expanding their digital footprint and enhancing their market presence.
In view of the United Nations’ declaration of 2025 as the International Year of Cooperation, Swiggy, in collaboration with the Ministry of Cooperation, will engage in an awareness campaign to promote cooperative movements, organisations, and products across the country.
On 24 April 2025 Secretary Cooperation Dr Ashish Kumar Bhutani had inaugurated of the state-of-the-art packaging facility of National Cooperative Organics Limited (NCOL) in Noida, Uttar Pradesh which is dedicated to the packaging of pulses and a wide range of organic food products ensuring high standards of hygiene and quality.
Source : Dairynews7x7 April 28th 2025 PIB