Mother Dairy joins cola clash with witty post
Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a lifetime, taking an apparent jibe at Coca-Cola's 'Halftime', and Pepsi's 'Anytime'.
In Short
- Mother Dairy joined the cola wars with a witty milk ad
- Ad contrasted Cola 1 'Haftime', Cola 2 'Anytime', and Milk 'Lifetime'
- The dairy giant branded milk as a timeless choice over colas
In a clever response, Mother Dairy's new advertisement, shared in a post on Instagram, featured three glasses with words written: Cola 1 - Haftime, Cola 2 - Anytime, Milk - Lifetime.
"Tasty, healthy, delicious every time," the caption of the post reads.
Take a look at the post here:
This clever social media post by Mother Dairy comes after Pepsi's recent campaign 'Anytime is Pepsi Time' took on Coca-Cola's 'Halftime' campaign for the Champions Trophy 2025. The step reminded social media users of Pepsi's legendary 1996 "Nothing Official About It" campaign, which had taken a dig at Coca-Cola's official Cricket World Cup sponsorship.