Karnataka’s Nandini to enter UP, Rajasthan

After expanding to Delhi, Karnataka Milk Federation (KMF), which markets its dairy products under Nandini brand, is set to enter Uttar Pradesh and Rajasthan with fresh dairy products, including milk and curd.

KMF officials said Nandini products will be available in northern Uttar Pradesh and Jaipur by the end of this month. KMF had launched Nandini milk and curd in the national capital on November 21, 2024, and is now focusing on expanding its presence in the border areas of Delhi.

This is part of the Karnataka Milk Federation's plan to expand into the North Indian market, where its brand, Nandini, competes with the Gujarat Cooperative Milk Marketing Federation’s Amul. KMF has now launched a new milk packaging plant in Uttar Pradesh’s Hathras district, near Delhi.

“The federation plans to distribute Nandini milk in surrounding areas, including Agra, Mathura, and Meerut. All necessary preparations are being made to commence sales in these areas from March 16. Sales in Jaipur, Rajasthan, will also begin within this month,” said KMF Managing Director B Shivaswamy.

“KMF is not restricting Nandini’s sales to Karnataka alone but is steadily expanding its network across India and internationally. The federation has already introduced Nandini sachet milk, curd, and buttermilk in Delhi and is working on further expansion into nearby cities,” he added.

KMF, the second-largest milk cooperative in India, procures and processes milk from over 26 lakh dairy farmers through its member District Milk Unions. For the past five decades, it has been selling milk and dairy products under the Nandini brand.

Source : Dairynews7x7 Mar 7th 2025 Money control