Haldiram’s Nagpur Introduces Chocolate Brand ‘Cocobay’

Haldiram’s Nagpur has unveiled its premium chocolate brand, ‘Cocobay,’ in the Indian market. Manufactured and marketed by the Haldirams Nagpur Group, Cocobay stands out as a premium chocolate line crafted from the finest and 100 percent original cocoa, combined with the world’s best ingredients. Offering a diverse range, including Rochers, Rocks, Premium Bars, Cigars, Discs, Coins, Bricks, Squares, Hearts, and buttons, Cocobay is set to redefine the chocolate landscape in India.

Tailored to cater to the discerning tastes of chocolate enthusiasts, especially those with an Indian palate, Cocobay presents a unique fusion of delicate fruit flavors and gentle spice notes. Hazelnut, Caramel, Cranberry, Orange peel, Dark Almond, Green Tea, Chili Guava, and Crunchy Lemon are among the carefully curated flavors that create a perfect burst of taste in every bite. This premium chocolate line reflects an exquisite blend of fruity, smooth, and lingering tastes, serving as a genuine expression of one’s emotions. Cocobay’s product array mirrors the Indian taste sensitivity by offering an exclusive and flavorful range of assorted premium chocolates, complemented by an additional touch of fruity notes.

Priced starting from Rs 150, Cocobay chocolates will be readily available at all premium Haldiram’s stores across key cities such as Mumbai, Nagpur, Bangalore, Hyderabad, Chennai, Surat, Indore, Bhopal, and in the interiors of Maharashtra and Goa. This strategic move positions Haldiram’s Nagpur at the forefront of the retail chocolate market, enticing chocolate connoisseurs with a tempting blend of quality and unique Indian flavors.

Avin Agarwal – Director, Haldirams Foods International Pvt Ltd said, “We did conduct a deep research and study on the premium chocolate market in India.  We see huge potential in this category. Our product is well placed in the said category with right price points and offering. Being into F&B business for decades now, we understand the market nuances well and have optimized on our reach in terms of markets, production facilities and the expertise we hold in this category. We see this brand contributing significantly towards the overall portfolio of Haldiram’s Nagpur group. Where the bars are targeted towards the more day to day need, the popular range of Cocobay is specifically created for the hardcore chocolate lovers, and make a perfect gifting solution for both personal and corporate as well. The Cocobay range will be initially available at all premium Haldirams stores and the Cocobay website as of now.”

Adeesh Jain – GM, Haldirams Foods International Pvt Ltd said, “We are extremely delighted to foray into the Indian Premium Cholate market segment.  We see immense growth opportunity for this segment in India, as the market is constantly evolving, mainly due to upgraded lifestyles, improved spending power, global exposure. Secondly, Indian consumer is now well travelled and well educated, thanks to the internet penetration in India. We have designed, crafted and created Cocobay for these Indian chocolate adherents, with a beautiful amalgamation of fruity and spice flavours blended with 100 percent original cocoa. All the ingredients are sourced from the best places around the world, which ensure that the quality and taste is not compromised for.”

Source : Indian Retailer: Dec 24th 2023