Godrej Jersey launches 3x3 strategy for 2025-26

The 3X3 strategy for the financial year 2025-26 involves driving value-added product portfolio, increasing household penetration and market expansion

Creamline Dairy Products Ltd, a subsidiary of Godrej Agrovet Ltd selling products under the brand name Godrej Jersey, has announced a 3X3 strategy for the financial year 2025-26 to drive value-added product portfolio, increasing household penetration and market expansion.

Bhupendra Suri, Chief Executive Officer - Godrej Jersey, said the Godrej Agrovet Limited (GAVL) arm is targeting to hit the ₹1,000-crore mark in topline in Telangana in the next two years from the present level of ₹650 crore.

As part of the strategy, the company has roped in Baahubali fame Rana Daggubati to promote badam milk and chef Teja of Vismai Foods for paneer portfolio to promote the company’s market presence and reinforce brand recall across key consumer segments.

“We are going focus on our three core products—Badam Milk, Paneer and Curd to to become a dominant force in the dairy value-added portfolio,” Bhupendra Suri, Chief Executive Officer of Godrej Jersey, has said.

“The objective is to increase household penetration by increasing the value-added product basket for Andhra Pradesh and Telangana. We are also going to expand the reach of badam milk and paneer across regional markets in the two States,” he said.

Shantanu Raj, Head of Marketing at Godrej Jersey, said that the focus on value-added products is to recruit more households.

Besides launching a marketing campaign in the two States, ewe are going to expand the network to 20,000 outlets in the next 12 months.

He said the company’s badam milk will become a ₹100-crore brand in the next two years.

“We are strengthening our presence across multiple channels, including quick commerce and modern trade,” he said.

Godrej Jersey operates in Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and Nagpur in Maharashtra. It has 8 composite dairy plants and a milk powder plant in Ongole (Andhra Pradesh).

Source : Dairynews7x7 March 23rd 2025 Hindu Businessline