Dairy Market Drivers: GLP-1 Drug Impacts on Eating Habits-Today's Special
We’re hearing a lot about the changing eating habits of people on GLP-1 weight loss medication. Yes, these folks are eating less – but they’re not the only ones. The diet adjustments associated with GLP-1 use also mirror the changing preferences of Gen Z consumers.
More and more young adults are looking for food with higher protein, more fiber and greater nutrient density. They also want smaller meals, especially when they dine out. A survey by the Acosta Group found that younger restaurant goers are more mindful about what they order when eating out, and 42% said they are sharing entrees.
That matches what GLP-1 users are looking for at restaurants. William Blair Equity Research released survey data from 300 GLP-1 users, and about 70% reported eating smaller portions at restaurants. Nearly half (48%) said they would go to restaurants more often if smaller portions were offered. This sentiment was especially true among consumers under the age of 45.
Consumers in general say they are eating out less often, but it’s not the same for all age groups. The Acosta group research found that overall, 34% of consumers are dining out less frequently. But 48% of Gen Z and Millennial diners are actually eating out more often, underscoring the importance of catering restaurant meals to their wants and needs.
Restaurants are already responding with smaller portions, more small-plate options and meals that boast more protein and fiber. They are finding creative ways to incorporate dairy and other protein-dense foods into menu offerings. By embracing these consumer trends now, restaurants will be in a good position to appeal to more health-conscious consumers in the future.
