Country Delight Names Rishab Shetty as Face of Its Dairy Range

Country Delight has partnered with National Award-winning actor and filmmaker Rishab Shetty to promote its dairy portfolio, including cow milk and buffalo milk. The association is designed to strengthen the brand’s positioning around quality, freshness and authenticity while expanding its reach among Indian households.

The partnership brings together a direct-to-consumer dairy brand and a film personality recognised for his work as an actor, writer and director. Country Delight aims to use Shetty’s public profile and storytelling appeal to communicate its emphasis on the quality of everyday food products.

Focus on Quality, Freshness and Consumer Trust

According to Chakradhar Gade, CEO and co-founder of Country Delight, product quality remains central to the company’s approach, from sourcing to delivery. He said the partnership would help the brand reach more households and build awareness of its dairy range.

Shetty also highlighted the importance of making thoughtful choices about the food families consume. His association with the brand is intended to reinforce themes of authenticity, quality and the role of everyday food choices in family life.

Country Delight says its quality-control processes include checks for adulterants and temperature-controlled processing. The company states that its milk undergoes more than 140 adulterant checks daily, while pasteurisation and packing take place at 4°C. These are company-reported claims rather than independently verified findings in the announcement.

Building on the Kantara: Chapter 1 Association

The new collaboration extends an earlier association between Country Delight and Shetty connected with Kantara: Chapter 1, for which the brand served as the official purity partner.

According to Country Delight, content from that association generated approximately 120 million views. The company is now extending the relationship to its broader dairy portfolio, with a focus on cow milk and buffalo milk.

Campaign to Roll Out Across Brand Channels

The campaign will be promoted through Country Delight’s communication channels. Its central message will focus on product quality and freshness as considerations in everyday food purchasing.

The partnership reflects a broader marketing approach in which consumer brands use well-known personalities to make product positioning more recognisable and memorable. In the dairy category, where trust and repeat purchases are particularly important, the effectiveness of such campaigns will ultimately depend on whether brand messaging aligns with consumers’ experiences of product quality and service.

For Country Delight, the immediate objective is to strengthen awareness of its milk range and connect its quality-focused messaging with households across India.

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Read full story here 22 Oct, 2026 Edited and Reported by