Country Delight Enters Plant-Based with Affordable Oat Drink

Country Delight, the trusted Gurugram-based dairy and kitchen staples brand, has broadened its horizon by launching an Oats Beverage—marking its entry into India’s booming plant-based dairy alternatives segment . Priced at ₹40 for a 400 ml pack, the beverage is available exclusively through the Country Delight app, targeting urban, health-conscious consumers .

Crafted from premium Australian oats and enriched with chia, this lactose-free, allergen-controlled drink includes no added sugar, preservatives, or artificial additives—ticking key consumer demand boxes around clean-label food . Naturally laden with soluble beta-glucan fiber, the beverage is designed to support gut health and smoother digestion, while also catering to those with lactose intolerance—a demographic estimated to represent a substantial portion of the Indian population .

This launch aligns seamlessly with market trends: the Indian plant-based milk sector, worth around ₹250 crore in 2021, is projected to grow to ₹891 crore by 2025 and possibly touch ₹4,800–₹10,600 crore by 2030 . Oat milk, specifically, is gaining traction, with predictions of hitting US$102 million by 2028 at a CAGR of 15% . Market research underlines that taste, digestibility, and availability are key adoption drivers—areas where Country Delight’s offering is well-positioned .

Industry Insight:

For dairy processors and investors, Country Delight’s move signals a pivotal shift—legacy dairy companies must now build dual portfolios spanning animal- and plant-based segments, with clean labels and health-backed nutrition at the forefront. Scalability and affordable pricing will determine long-term success in India’s rising alt-dairy market.

Source : Dairynews7x7 June 29th 2025