Chitale Bandhu Expands Snack Portfolio, Eyes Global Markets

By DairyNews7x7•Published on May 17, 2025

Chitale Bandhu, a legacy dairy brand from Pune, is undergoing a significant transformation into a modern Fast-Moving Consumer Goods (FMCG) player. With a recent ₹265 crore capacity expansion, the company aims to increase its market share in India's ₹1 trillion salty snack market from 1% to 10%. The expansion includes the launch of new products like mini bhujia rolls priced at ₹20 and baked ₹10 namkeen bars, targeting value-conscious consumers without compromising on quality.

The company operates 90 franchise-run stores, primarily in Pune and Mumbai, with plans to expand to 125 stores this financial year. Currently, 60% of Chitale Bandhu's revenue comes from its retail network of over 250,000 outlets across 11 states and two Union Territories. Franchise store sales contribute 30%, while exports and digital channels account for 7% and 3%, respectively.

Chitale Bandhu is also focusing on international markets, exporting products to over 60 countries and operating stores in the US, UAE, and Australia. The company plans to double its US store count to 25 this year and is in advanced talks with a leading US supermarket chain to supply its products.

To support its growth, Chitale Bandhu has invested ₹330 crore since 2016 in expanding manufacturing and logistics. The company utilizes quick commerce platforms not just as sales channels but also as demand predictors, enabling them to identify and penetrate new markets effectively.

Industry Insight:
Chitale Bandhu's strategic shift from a traditional dairy brand to a modern FMCG player highlights the evolving dynamics of the Indian snack market. Their focus on quality, automation, and strategic expansion positions them as a formidable competitor in both domestic and international markets.