Animal Protein Drives Food Industry Growth
Animal protein is emerging as the “single biggest driver of change and opportunity” in the global food industry, according to insights from UK-based New Nutrition Business (NNB). Its founder, Julian Mellentin, highlighted that dairy in particular is strongly aligned with evolving consumer preferences, positioning it for significant long-term growth.
The rising popularity of protein-rich products, including whey-based supplements, reflects a broader shift in consumer diets toward nutrition-focused foods. The report underscores that among all supermarket categories, dairy best matches current consumer demand trends, reinforcing its strategic importance for the future of food.
With global demand for high-quality protein continuing to rise, animal protein—spanning dairy, meat, and related products—is expected to remain central to innovation, value creation, and market expansion across the food industry. (Agriland)
Source: Dairynews7x7 30th March, 2026 Read full story here
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