Anicut invests in D2C milk delivery startup Uzhavarbumi

Direct to consumer milk delivery startup Uzhavarbumi has secured an investment of Rs 7 crore from Anicut Capital.

The proceeds will be deployed towards technology infra, improving plant and machinery equipment, hiring and expanding its operation across Bengaluru and Hyderabad, Uzhavarbumi said in a press release.

Founded by Vetrivel Palani,  Uzhavarbumi promotes direct commerce between farmers and consumers as the company delivers farm-fresh milk to urban areas of Chennai, procuring milk from rural and marginal farmers at a better market price and forming a bridge between the primary producers (farmers) and consumers. This also empowers farmers with a stable income as Uzhavarbumi procures milk from them throughout the year.

The startup claims that it procures from more than 2,200 farmers and operates 42 hubs across Chennai, delivering dairy products to over 15,000 customers. It claims that it is doing over 15 lakhs home deliveries per year catering to the growing demand for farm- fresh milk.

Uzhavarbumi says to have an eco-friendly approach of using glass bottles for delivery, has been well-received by customers and leads to reduction of 7 tons of plastic usage every year.

It competes with Milk Mantra, Milky Mist, Country Delight, Akshayakalpa, and several other D2C dairy brands which also sell milk-based products.

Anicut Capital currently manages two debt funds: Anicut Angel Fund and Grand Anicut Fund 3. Its portfolio companies include brands like Wow! Momo, Bira, Sugar Cosmetics, Earth rhythm, Sharechat, Agnikul and others.