Ananda launched Ready to eat Paneer tikka for the first time in India
“Iss Diwali ki mithaas ke beech, lagaye Ananda ka tadka!
Ananda has launched a Ready-to-eat Paneer Tikka for the first time in India. The timing of launch is well synchronised with Diwali festivities. The product is available in a retort pack . The slogan tells you about the way it has to be served and consumed.“Ab bus heat karo, eat karo aur Anand karo!”
Paneer plays an important role in meeting protein requirements of our body. The consumption of Paneer and Cheese increased exponentially during the lockdown. There has been a shift of consumer behaviour from loose paneer to packaged paneer after Covid-19.Mr Radhey Shyam Dixit, Chairman Ananda believes that technology could bridge the gap between health and taste. He continuously works towards the development of dairy products with a focus on taste and nutrition.
Ananda has been manufacturing manufacturing and supplying over 50 products . The group has manufacturing capacity to handle 16 lakh litres of milk per day. The dairy collects over 10 lakh litres per day from more than 2.5 lakh farmers in the excess of 5000 village societies.
Ananda is a market leader in Paneer segment in Delhi and NCR. They also manufacture traditional Indian sweets like Rabri, Kheer, Khoa , milk cakes etc.