Amul Wins Trademark Case Against Italian Firm, Amuleti

Amul won a trademark infringement case against an Italian company. The Gujarat Cooperative Milk Marketing Federation (GCMMF) which owns Amul, filed a lawsuit asserting that Amul is a household name in India with a strong global reputation, according to media reports.

The Italian company, Terre Primitive was accused of 'blatantly' copying Amul’s packaging including its script, style and overall design. They had merely added the suffix 'eti' to the name, creating the brand 'Amuleti', a move GCMMF argued was an attempt to mislead consumers, according to the claims made by their legal representative, Singh.

The Delhi High Court has granted an injunction in favour of Amul, as per reports. Justice Mini Pushkarna issued the order, prohibiting the Italian firm from using or dealing with any trademarks identical to 'Amul' and instructed them to remove all infringing products from their website.

An Informist media report quoted Delhi HC, “In the above said circumstances, the plaintiffs have demonstrated a prima facie case for grant of injunction and, in case, no ex parte ad interim injunction is granted, the plaintiffs will suffer an irreparable loss.”

Furthermore, Meta Inc has been directed to block or delete the social media accounts of Terre Primitive for promoting 'Amuleti'. GCMMF Managing Director, Jayen Mehta described the court's order as a relief for Amul and a strong stance in safeguarding indigenous brands from foreign infringement. GCMMF has held the 'Amul' trademark since 1958, whereas the Italian company launched its website in 2020. The next hearing in the case is set for 7 January 2025.