Amul is the largest FMCG brand in India
Gujarat Cooperative Milk Marketing Federation (GCMMF), the apex organization of all the dairy cooperative unions in Gujarat and the marketers of Amul brand, is marking its Golden Jubilee this year. Founded in 1973 with just six Member Unions and a turnover of Rs. 121 crores, today, GCMMF has 18 Member Unions within Gujarat, collecting more than 3 crore litres of milk per day and achieving a group turnover of Rs. 72,000 crores (USD 9 Billion), making Amul the largest FMCG brand in India. Amul, which is currently ranked as the 8th largest dairy organization in the world, added another Rs. 11,000 crores to its group turnover in 2022-23.
After the 49th Annual General Body Meeting of GCMMF, held on 19th August 2023, Shri Shamalbhai Patel, Chairman, GCMMF, informed that the cooperative achieved 18.5% growth in turnover in 2022-23.
“In the last 50 years, we have been successful in standing true to the principle of being a bridge between dairy farmers and consumers. The vision with which GCMMF was set up by our six founding fathers – Shri Tribhuvandas Patel, Shri Motibhai Chaudhari, Shri Galbabhai Patel, Shri Bhurabhai Patel, Shri Jagjivandas Patel, Shri Jashwantlal Shah – and Dr. Verghese Kurien, has made Amul the most loved brand of every Indian across generations. The Amul model of dairy development has also made India proud across the world by creating a commercially self-sustainable (Atmanirbhar) model for the socioeconomic development of the dairy farmer. Today, we can proudly say that the dairy farmers of Gujarat have created a model that few can dream of, a brand truly owned by 36 lakh dairy farmers! With our robust and agile systems and processes, we aim to reach out to our customers across the world and achieve our target of Rs. 1 lakh crores turnover in the coming 2-3 years. “
“During FY 2022-23, Amul milk-based beverages grew by 34%, Amul Ice-cream saw a record 40% growth. Amul Butter grew by 19%, while Amul Ghee consumer packs grew by over 9%. We achieved 20% growth in Amul long life milk, 40% growth in Amul Dahi, 16% growth in fresh Buttermilk, and an impressive 20% growth in our largest product category, Amul fresh milk. We also achieved high volume growth in most of our consumer product categories, said Shri Jayen Mehta, Incharge MD of GCMMF.”
The Vice-Chairman of GCMMF, Shri Valamji Humbal, stated that the growing population of India, along with its increasing per capita income, will provide the impetus for our organization’s growth in the coming years. He added that we have envisaged a strategic initiative by which we will be present in every city, town, and village of India. The global dairy market also offers significant growth potential. We are currently present in 50+ countries and are exploring opportunities to expand our presence in strategic markets.
He also informed that we are thankful to the Government of India for establishment of a dedicated Ministry of Cooperation, which has recently inspired the setting up of 3 multi-state cooperatives; viz; National Cooperative Exports Limited (NCEL) for export of goods from co-operative sector, National Cooperative Organics Limited (NCOL) to promote organic business through cooperatives across the country and Bhartiya Beej Sahakari Samiti (BBSS) to focus on seed production, distribution and research. These will contribute significantly to agricultural sector’s growth, food security, and the welfare of Indian farmers, leading to overall growth and development of the cooperative sector in India. He informed that GCMMF (Amul) has been given the opportunity to promote the two multi state cooperatives on exports and organics.