Amul’s growing presence in U.S. retail is combining an Indian dairy brand with local American milk production, processing and distribution infrastructure.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, partnered with the Michigan Milk Producers Association (MMPA) in 2024 to introduce Amul-branded fresh milk in the United States. Rather than shipping fresh milk from India, the model uses milk supplied by MMPA’s farmer members and its dairy infrastructure and technology, while Amul provides its brand and milk formulations.
The U.S. range includes Amul Gold with 6% milk fat, Amul Shakti with 4.5%, Amul Taaza with 3% and Amul Slim n Trim with 2% milk fat. The formulations are designed to bring milk compositions familiar to Indian consumers to the U.S. market.
Amul Gold entered Costco’s mainstream U.S. retail network in October 2024, initially through stores on the East Coast. At the time, GCMMF Managing Director Jayen Mehta said the company planned to expand availability across Costco’s approximately 750 stores.
The partnership with MMPA provides access to a farmer-owned dairy cooperative operating across Michigan, Ohio, Indiana and Wisconsin. MMPA, established in 1916, provides milk from its members as well as processing technology and packaging capabilities for the U.S. fresh-milk programme.
For Amul, the U.S. launch represented the first time the cooperative introduced its fresh-milk range outside India. The products initially targeted Indian grocery stores and specialty retailers in the East Coast and Midwest before expanding into mainstream retail through Costco.
The expansion also carries a historical connection with Michigan. Dr. Verghese Kurien, widely associated with India’s White Revolution and the development of Amul’s cooperative model, was an alumnus of Michigan State University. The Amul-MMPA partnership has been described in the context of this connection.
Amul’s U.S. strategy is also expected to extend beyond fresh milk. The company has indicated plans to expand its dairy portfolio in the American market, including curd, buttermilk and fresh cream.
The model provides an example of cross-border dairy expansion in which brand, product formulation and market positioning are combined with local milk supply, processing and distribution. For the U.S. dairy ecosystem, the arrangement also creates a route for American farmer milk to serve products marketed under an established international dairy brand.
Source: Dairynews7x7 29 Sep, 2026 Read full story here
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