Sh Sangram Singh Chaudhary , Managing Director Mother Dairy announced that they have launched butterscotch flavored haldi milk ( turmeric latte) which will help to boost the immunity of its consumers. The product has been developed so as to provide similar benefits as having one teaspoon full of haldi in a glass of milk. Ayush guidelines on preventive health measures have been followed up while developing the product. The product has been positioned as an immunity booster and contains the benefit of curcumin a flavonoid available in turmeric. The product has been kept at Rs 25 per bottle.