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Mission Mother Dairy 25000 Crores : Expansion through diversification

Mother Dairy is the only dairy company in the country to offer products spanning across fruits, vegetables, edible oils, milk & dairy products and packaged sweets to the consumers. With trust as one of its core values, Mother Dairy has always believed in serving pure and holistic food options.

Talking about the brand’s offerings, Mr. Sangram Chaudhary, Managing Director, Mother Dairy, said, “Sweets and celebrations are integral to the Indian society; but with the current situation safety has become the new norm and food safety too has evolved as the prime concern of masses.

To relieve consumers of the worry of celebrating the upcoming festivities,
Mother Dairy, India’s leading milk and milk products brand has expanded its range of traditional milkbased sweets in Delhi NCR.

Over 90% of Traditional sweets market is still unorganized

Mother Dairy’s range of traditional milk-based sweets now comprises of 5
products, available in close vicinity. The portfolio consists of the famed Milk Cake and Orange Mawa Barfi , frozen Rasmalai , Gulab Jamun and Rasogolla. The company has re-launched hygienically packaged Gulab Jamun and Rasgulla, solely driven by public demand.

The leading dairy brand has further expanded its breakfast basket by launching bread. Breads will be available as sandwich bread, brown bread and a first in the category milk & fruit bread for kids. The newly introduced range also strengthens their breakfast portfolio as a source of protein with low fat content. The company is targeting a revenue of Rs 100 crore from bread segment over the next three years.

Breakfast segment is growing fast

The Sweets and bread launch comes close on the heels of the successful Haldi Milk. Haldi milk is a testimony to Mother Dairy’s agility and consumer centric approach when it comes to product innovation. Consumer has always been at the centre for the brand and the company stands for its values of trust, care, love, and warmth. Also read Mother Dairy Launches Haldi Doodh

To leverage the existing robust network of booths across Delhi NCR, Mother Dairy is bringing nutritious, safe and good quality range of breads to its consumers of the region as a convenient food option for all age groups. Mother Dairy Fruit & Vegetable Pvt Ltd, Managing Director, Mr. Sangram Chaudhary, said about the launch.

“We are targeting to reach Rs 25,000 crore turnover by 2025,” he said, adding that growth could be slow this year because of COVID-19.

Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. Mother Dairy already offers milk, butter, cheese, curd and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases. Mr. Chaudhary said.

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