Heritage Foods hit a record high of Rs 538, as they rallied 18 per cent on the BSE in Wednesday’s intra-day trade amid heavy volumes.This dairy products stock has zoomed 34% in 3 days on TDP’s landslide win
Shares of Heritage Foods hit a record high of Rs 538, as they rallied 18 per cent on the BSE in Wednesday’s intra-day trade on the back of heavy volumes. In the past three trading sessions, the stock of dairy products company has surged 34 per cent following the news that Chandrababu Naidu was set to become Andhra Pradesh Chief Minister for fourth term after Telugu Desam Party’s (TDP’s) landslide victory. In the past one month, the stock has zoomed 63 per cent.
The management said the strategies the company laid out few years ago of becoming more consumer centric, strengthening its portfolio with the launching of a dozen innovative products, expanding availability with an omni-channel route to market approach, intense marketing programs step changing brand preference, have all started bearing fruit. After a few years of headwinds, the dairy sector is finally seeing green shoots and the management is confident that Heritage Foods will outperform in the coming financial year.